Wednesday, July 31, 2019
Henry V as War Poet
There are many different attitudes to war: pacifists find it morally outrageous and unnecessary, others a necessity to protect and defend their own country and that of others. During the life of Shakespeare the security of the King on his throne was unstable. Defending the throne and social stability through war was imperative. This is reflected thematically in ââ¬ËHenry V', with Shakespeare promoting the King as a divinely appointed ruler and encouraging acceptance of this. Throughout ââ¬ËHenry V' there are very strong references to God, sin and salvation. War is viewed as a moral and spiritual means of upholding the status quo. With this in mind, ââ¬ËHenry V' opens with the mature king, ââ¬ËThe mirror of all Christian kings', seeking justification for declaring war on France, with Henry asking the Archbishop if God is happy with his claim to the French throne. ââ¬ËMay I with right and conscience make this claim? ââ¬Ë Henry, asking the Archbishop for support as King of England, demonstrates his desire to fight in the name of God, confirming that God's appointed monarch is bound by spiritual laws. Later on in the play we learn of Henry's other justification for war: honour. He says he is not interested in gold ââ¬â he only wants honour and glory for his country. ââ¬ËBut if it be a sin to covet honour, then I am the most offending soul alive. ââ¬Ë Henry will not proceed with war unless his decision to fight is justified by the Church. No longer will he be reckless in conflict, as he was in his younger days. Before battle Henry prays; following success he offers thanks. War is viewed as both necessary, justifiable and sanctioned by God. Despite this spiritual view, war is also promoted as a ââ¬Ëgame' and a noble adventure, a means to bond with ââ¬Ëdear friends'. Having been given tennis balls as a provocative insult, war is seen as the inevitable consequence and Henry declares war, by saying ââ¬Ëthe game's afoot'. This metaphor of war being a game continues through the whole play, despite the fact that it is a wicked and bloody ââ¬Ëgame' which results in horrific suffering and bloodshed. Interestingly, Jessie Pope,a jingoistic war poet, also represented war as a great adventure game that all boys should embark on, as seen in her poem ââ¬ËWho's For The Game? . She specifically addresses the younger generation in her chatty tone with lines such as ââ¬ËCome on, lads. ââ¬Ë and personifies the country as a female, with the attitude that the men should be protecting and serving her. She appeals to the protective instinct and the patriotic desires of the individual by doing this, by saying ââ¬ËYour country is up to her neck in a fight, and she's looking and calling for you'. The poem is structured with rhetorical questions which aim to persuade and encourage men to join force and fight. As a propaganda poem, the horrors of war are evaded and the idea of a fun game promoted with vivid description and verbs. ââ¬ËThe red crashing game of a fight? ââ¬Ë Before Harfleur, Henry is also at his rhetorical best to unite and inspire his ââ¬Ëteam'. War is regarded as an inherited duty. ââ¬ËOn, on, you noblest English. Whose blood is fet from fathers of war-proof! ââ¬Ë. Repetition is used as a means of encouragement, with Henry stressing the words ââ¬ËOn, on' to urge his soldiers forward, and alliterating the ââ¬Ëf' sound stresses that fighting and carrying on from their fathers preserves family honour and security. It is better to die fighting for England, to ââ¬Ëclose the wall up with our English dead', then be cowardly, as Rupert Brooke reinforces when he says ââ¬ËThere shall be in that rich earth a richer dust concealed; A dust which England bore, shaped, made aware'. In these quotations it is clear that the products of England have the duty to fight and defend their motherland, or at least die honourably trying. Similarly, Brooke justifies war by stressing people were duty bound to fight for their country. He too believed that England made him who he was and it was his duty to protect it. ââ¬ËA dust whom England bore, shaped, made aware. In this sense, Brooke also believed that he was a possession belonging to England and that he owed a debt to his country. ââ¬ËGives somewhere back the thoughts by England given'. Henry's persuasive speech stresses this same idea. ââ¬ËWhose limbs were made in England, show us here The mettle of your pasture'. ââ¬ËThe Soldier' promotes patriotism by focussing on the beauty of the country rather than the actual fighting ââ¬â rather ironic for a war poem. As in ââ¬ËHenry V', there is the idea present that England is superior and worth more than other countries, as shown by the use of the word ââ¬Ërich'. and in that rich dust a richer dust concealed', the dust being Brooke's remains. The poem is Brooke's personal narrative; about him giving his body back to England. ââ¬Ëgives back the thoughts by England given' Patriotism would encourage a man to fight, courage is an essential quality to survive! War is promoted as an act of courage. Most of Henry's key speeches in the play, such as the charge of Harfleur and the one delivered on St Crispians day, were designed to raise spirits and work up courage. One prominent idea, especially in the St Crispians day speech, is that the fewer men there are, the ââ¬Ëgreater share of honour'. Henry also tells his soldiers not to fear death, saying that it would be honourable to die for their country. ââ¬ËIf we are mark'd to die, we are enow to do our country loss'. At times Henry dissolves his powers of status and leadership to become one of the ââ¬Ëbrother's'. He labels him and his soldiers a ââ¬Ëhappy few', a ââ¬Ëband of brothers', rather than calling them an army and presenting them as a unit that's not only hostile and foreign to the attackers but also to each other. He uses pronouns such as ââ¬Ëwe' and ââ¬Ëus' rather than ââ¬ËI' and ââ¬Ëyou'. This demonstrates equality and unites the army to encourage the bonds of ââ¬Ëbrotherhood' between them ââ¬â a clever rhetorical tactic to persuade and encourage soldiers to rise above their individual circumstances and differences and become a more robotic mass. In contrast, poets such as Owen and Graves deliberately focus on the individual, whereas Henry encourages his soldiers to lose their individuality for the sake of England. This is seen as a clever leadership tactic: leading under the guise of not purely following a leader, but of everyone being of equal status. War is instinctively a natural act of defence, and is Henry's first thought when he is insulted. When provoked, animals attack, as shown in the imagery of Act 3, Scene 2. Henry tells his soldiers that when they hear ââ¬Ëthe blast of war', their first actions should be those of the tiger, acknowledging an aggressive and instinctive side to these men. ââ¬ËThen imitate the action of the tiger; Stiffen the sinews, summon up the blood'. According to Henry, these animalistic tendencies should dominate them in this fight. ââ¬ËDisguise fair nature with hard-favour'd rage'. War is a glorious and natural defending action to these men, and they have to be prepared to follow and encourage this instinct. Like Pope and Brooke, Wilfred Owen and Robert Graves were patriotic, but when they saw firsthand the horrors of war their attitude changed. Graves' poem ââ¬ËA Dead Boche' details his change in attitude. ââ¬ËToday I found in Mametz Wood, a certain cure for a lust for blood'. War may be an expression of courage, patriotism, honour, but to Graves ââ¬Å"War's Hell! ââ¬Å", as declared in ââ¬Å"A Dead Boche'. Grave's focuses on the torment of an individual soldier, meaning that the ravages of war cannot be sidestepped. No one can view the ââ¬Å"Big-bellied, spectacled, crop-haired, Dribblingâ⬠wounded man as honourably and happily dying and returning to the soil of his home country. We are forced to see the horror of war, a horror which Henry cleverly acknowledges but as the fate of the enemy and the consequence of arousing his anger: When the siege of Harfleur fails, Henry attempts to bluff his way into the city by painting a vivid picture of what will happen if the French do not surrender. Defile the locks of your shrill shrieking daughters; Your father'sâ⬠¦ reverend heads dash'd to the walls'. The use of onomatopoeia and alliteration in ââ¬Ëshrill shrieking' emphasises the outrageously violent consequences of war. Nature imagery is also used in the line ââ¬Ëmowing like grass your fresh-fair virgins'. The image of mowing grass usually creates nice images of the springtim e and getting the earth ready for blooming, however here the simile creates a dark image, as we are not mowing grass ââ¬â we are ââ¬Ëmowing' through and cutting down ââ¬Ëflowering infants', indeed the innocent in war. Henry is presenting war as a punishment, not just to the French soldiers, but even to the non-participants in the fighting as well as the Shakespearean audience. In his speech he emphasises the attacks on the most helpless and innocent people in the community, such as the ââ¬Ëfresh-fair virgins', describing graphic deaths involving rape and mindless violence. Henry has an attitude towards this war that lets him believe that God will not see them as sinning ââ¬â ââ¬Ëwith conscience wide as Hell' ââ¬â because this invasion has been sanctioned by Him, and as a result he is prepared to do anything to fulfil his claim. However, the reader and the audience of this play must wonder if God is used as an excuse by Henry because what kind of God would sanction such Hell on earth? ââ¬ËWho's For The Game' and ââ¬ËThe Soldier' give justifications for war ââ¬â defending your country and owing a debt to it respectively. However, Wilfred Owen, another war poet, failed to give any justification in his poems, purely because he didn't see the reasons behind war! He aimed to show the reality and horrors of war in his poems for all participants, the most notable being ââ¬ËDulce Et Decorum Est'. Owen questions how such pain and degradation be justified. In his poem ââ¬ËAnthem For Doomed Youth', Owen presents a world devoid of divine order and intervention; a hell on earth. This was the reality of the ââ¬Ëwar hero' stories about those heroically dying to protect their country. ââ¬Ëno prayers nor bells' There are no bells ringing worshippers to Church to glorify God, and the only choir is that of ââ¬Ëwailing shells'. Religious imagery is used to highlight the horrific, hellish reality. All the weapons in this poem are personified ââ¬â ââ¬Ëwailing shells' ââ¬Ëmonstrous anger of the guns' ââ¬â implying the attitude that war is not a natural phenomenon ââ¬â it is completely man-made destruction here. This attitude starkly contrasts with Henry's viewpoint in his prayers and speeches, as he believes that war is a natural part of all men and therefore life. ââ¬ËThe mirror of all Christian Kings' also sees God as his motivation, inspiration and his protector, and God is listed first in his battle cry as they charge toward glory. ââ¬ËGod for Harry, England, and Saint George! ââ¬Ë Henry cleverly presents war as only being hell for the French with the English glorious in battle or death. Henry deliberately focusses on collective disgusting images, such as ââ¬ËI will not leave the half-achieved Harfleur till in her ashes she lie buried. ââ¬Ë, which is a threat not just to individuals such as the Governor but to the whole city itself. Using such images takes the emphasise off the true foulness of war that poets such as Owen and Graves aimed to put into the light. Henry uses collective images to take the focus off his individual weakened soldiers, plagued with casualties and illness. During his bluff the focus is not on the actual torment that the ââ¬Ëknock kneedâ⬠¦ hags' that had been ââ¬Ëcursing through sludge' (as soldiers were described by Wilfred Owen) were going through. The focus in on the potential horror in the images of rape and mindless violence evoked by Henry that stop people such as the Governor from looking at the army that may not even be able to carry out such an attack too closely. On the whole, ââ¬ËHenry V' glorifies war. It is represented as an opportunity to display courage, heroism and brotherhood. The consequences of war are addressed in some poignant speeches, yet still the audience marvels at Henry and his army. Patriotic poets such as Jessie Pope are similarly sparing with their images, intent to encourage conscription and bravery, whereas the horrific truth about war is starkly presented by Wilfred Owen in his poems such as ââ¬ËDulce Et Decorum Est' and ââ¬ËAnthem for Doomed Youth'. Overall, war is war, but there are many different attitudes to the event, and some ââ¬â when presented in the right way ââ¬â ultimately prevail, much like Henry and the English did over the French with simply a few words.
Cpk Case Essay
California Pizza Kitchen, Inc. (CPK) is a United States based dining restaurants chain. The company primarily offers a mixture of assortments of hearth-baked pizzas, a wide variety of unique appetizers, desserts, pastas, salads, soups and sandwiches. CPK operates across more than 253 locations in 32 states, the District of Columbia and 10 foreign countries. It owns 205 and 48 franchised restaurants across the world and is headquartered at Dover, Delaware. An external analysis of the California Pizza Kitchen reveals several challenges facing the business: Political, economical, social and technological changes to be specific. CPKââ¬â¢s communication strategy focuses on marketing the California Pizza Kitchen brand through many creative and non-traditional avenues. As one of the pioneers of premium pizza, they continue to benefit from national media attention featuring their co-founders and co-CEOs, Richard Rosenfield and Larry Flax, this is believed to provide CPK with a noteworthy competitive advantage. New restaurant openings, high-profile fundraisers and media events currently serve as the focal point of their public relations and media outreach efforts. As early as 2009 CPK landed a sponsorship agreement with the Los Angeles Angels of Anaheim and the Los Angeles Kings to promote California Pizza Kitchen at Angel Stadium and STAPLES Center, respectively. In the same year their public relations efforts led to coverage on a national level in various outlets including the Business Week Magazine, ESPN the Magazine, Los Angeles Times, USA Today, Wall Street Journal, The View, FOX National News and CNBC Power Lunch. CPKââ¬â¢s objective is to expand its leadership position in the restaurant and premium pizza market by selling original, high quality pizzas in addition to creative salads, distinctive pastas and related products and by providing extraordinary customer service, thus building a high degree of customer loyalty, brand awareness and superior returns for stockholders. To reach these objectives, CPK plan to increase the market share by expanding their restaurant base in new and existing markets, leveraging their partnerships in non-traditional and retail channels and offering inventive menu items. CPK is pursuing a disciplined growth strategy that, to be successful, depends on the ability and the ability of franchisees and licensees to open new restaurants and to operate these new restaurants on a profitable basis. Successful growth depends on numerous factors including: the hiring, training and retention of qualified working ersonnel, especially managers; competition for restaurant sites; negotiation of favorable lease terms; timely development of new restaurants, including the availability of construction materials and labor; management of construction and development costs of new restaurants; securing required governmental approvals and permits; competition in our markets; and general economic conditions
Tuesday, July 30, 2019
Classical and modern day music
Classical and Modern day Music From the 12th century to the 21st century music has been vital to everyday life. Whether the music is coming from the trumpet playing an old time classical or from the beat of a rapper raping his favorite tune or song; the creativity and passion for music starts to flow out of every person who lets It. Music had changed drastically over the years. Three ways music has changed Is by adding Instruments, changing the message, and by changing the purpose.A lot of people have been exposed to music, whether it's classical or everyday modern. The basis of music has changed, since the early days of Just playing one Instrument and singing the thoughts that pop Into the singers head. Music started out with little equipment and has only progressed since. Today, music goes through a process before It's even heard. There Is so much work put Into having a song sound good. Back In the old days, music was played out of enjoyment. It came from the heart. Lassie music Is known to have a did dynamic range and will often speed up and slow down at different times. While modern music often expresses emotion through the singer, there is more of an emphasis and variation that in classical music. From classical to modern music the amount of instruments has increased tremendously. In classical and modern music the message differs in each century. Whether the people know it or not music can affect their mood and influence their behaviors as well. Music had personalities, which can express what people feel.Each song touches someone through ways like caching a life lesson or by touching your heart. Every generation has music that impacts the world by motivating people to do certain things or defines a person's personality. Each had music sums up the generation. Classical music generally gives the message of relaxation and peace. Modern music had many messages depending on the genre. There is a song for every mood. Within each century the message changes throu gh each passing mood. In modern and classical music the purpose for the songs written had varied.Classical music's purpose is generally to entertain an audience and to excite listeners emotionally and intellectually. While some modern music is developed to stimulate in similar ways, it also diverges from classical music. Whether your purpose is to dance and Jump around or to relax in bed, there are endless possibilities. Throughout the years, each music genre has been imperative to oneself. Music is what moves everyone, and without It, life would be meaningless. From and old hymn to a funky lyric; the Intentions have changed but one thing still remains.Music has and will always be a way of life to our culture. Music has transformed by adding Instruments, changing the message, and by altering the purpose. Although music has changed through each passing year; It Is still vital In how we view life today. Music starts to flow out of every person who lets it. Music had changed drasticall y over the years. Three ways music has changed is by adding instruments, changing since the early days of Just playing one instrument and singing the thoughts that pop into the singers head. Music started out with little equipment and has only progressed since.Today, music goes through a process before it's even heard. There is so much work put into having a song sound good. Back in the old days, music was played out of enjoyment. It came from the heart. Classical music is known to have a oneself. Music is what moves everyone, and without it, life would be meaningless. From and old hymn to a funky lyric; the intentions have changed but one thing still transformed by adding instruments, changing the message, and by altering the purpose. Although music has changed through each passing year; it is still vital in
Monday, July 29, 2019
Ethics of Product Pricing Essay Example | Topics and Well Written Essays - 500 words
Ethics of Product Pricing - Essay Example Two, more common arguments, put forward by these companies are that they need to cover R & D costs and they have to cover the development costs before the product becomes obsolete. R & D costs are those costs associated with manufacture of the drugs, research done to find the cure of a disease and any other costs that are bore by the drug manufacturing companies in order to bring their product in the final shape, one that is presented to the consumers for sale. These costs are often very high and in order to cover those costs products are marked-up with these costs against the expected sales. Similarly, whenever a company develops a product, it saves its rivals from spending on the research and they use the research done by the original developer and enjoy free-riding at the expenses of the first developer. So, firms are forced to cover those costs before the patent expires and rivals start copying the drug. As a result, they charge high price to cover these costs during the time whe n patent is still active. As a result, this behavior is reflected in high prices for the consumers. John Rawlââ¬â¢s theory of distributive justice was based on equity and liberty. It focuses on equal distribution of assets between different members of the community. Rawls also stressed that everything must be done in an act of achieving fairness. He negated the idea that actions of one person should harm another person. This can be related to the pharmaceutical industry in a way that both rich and poor in the society should receive equal health care regardless of their abilities to pay. This will create an atmosphere in the society that will lubricate the process of societal goods in which all will work towards a common aim of doing something good for society. For example, drug companies might share R & D costs, in order to provide good for the consumers or society by providing them cheaper medicines. Similarly, it can also
Sunday, July 28, 2019
Accident investigation in industries Essay Example | Topics and Well Written Essays - 500 words
Accident investigation in industries - Essay Example Occupational safety and health administration (OSHA) department receives a huge budget allocation every year from the government. In a given year, OSHA budget ranges between five hundred to six hundred million dollars. An accident is an unforeseen occurrence that that compromises the progress of present activity causing injury to persons or destruction of property. An accident can occur without injury but the fact that it had the potential to harm means that damage or injury not caused was a mere chance. It is possible to avoid accidents if proper workplace procedures are followed. All accidents have a cause to it. In many cases, accidents happen because of human error who perpetrates an unsafe behaviour or condition. In an organisation, some departments are prone to accidents than others due to different machines or chemicals in use by such departments. Despite strict measures and procedures to curb accidents, such organisations still report a considerable number of accidents. On investigating accidents, supervisors try to find blame other than the cause of the accident. This has not helped in curbing of accidents. The first importance of investigating an accident is to find the root cause and avoid a future occurrence of a similar incident. Persons tasked to investigate the accident must understand that the exercise is not to find fault or put a finger on someone. Additionally, meaningful involvement of employees is essential because it will make them provide valuable information to the investigation. Secondly, some accidents lead to injuries making the company to spend money in the treatment of injured workers. An investigation will reveal the cost of the accident through medical bills and other damaged properties. Thirdly, by investigating an accident, a company fulfils legal requirements and safety regulations. The company will understand the extent of its compliance with the laid regulations and procedures. Fourthly, it is only
Saturday, July 27, 2019
Globalisation Transationals and Economic Policy Essay
Globalisation Transationals and Economic Policy - Essay Example 136-137). Assuming that Boeing has a headstart, the likely outcome is that of Airbus deciding not to produce the aircraft, in favor of 0 loss, rather than to enter the market against Boeing, in which both firms would each incur losses amounting to -5. However, once Europe decides to subsidize Airbus, the outcome of the game shifts in favor of Airbus, and it can decide to go head-on with Boeing in the market, earning profits while Boeing incurs losses. Moreover, should Boeing decide to not produce as it would be incurring 0 loss in this, Airbus by producing the aircraft would allow it to raise its profits from 0 loss in the previous scenario with no subsidy to 110 profits post-subsidy by Europe. Krugman further notes that out of this, 100 represents a gain of national income for Europe, and conversely, a loss of the same amount for America. This shows that under some circumstances, a country can lift its welfare by supporting its own firms against foreign competitors. At the same time , a domestic firm can lower the profits of other firms which wish to enter the domestic market. Another reason for strategic trade policy as the case above is when viewed from the possibility of existence of external economies - one in which it has been observed that innovative firms, with huge investments in R&D fail to "appropriate fully the knowledge they create". This case is not evident in "perfectly competitive models" as when increasing returns is tied with economies of scale in markets with imperfect competition. The argument for strategic trade policy based on externalities however need not affect other countries' welfare negatively - as when governments choose particular industries or firms to support. However, this is not the case when externalities are at the national level, in which clearly free trade is at the mercy of a government's protectionist policies. Pursuing a strategic trade policy is limited by at least three factors that make it a less desirable option. First, external economies are difficult to measure, measurement of which is needed to formulate interventionist policies (i.e. difficult to measure the exact external benefit of say, a $10 investment in R&D). Second, rent-seeking firms could water down the gains from interventionist policies. Third, a country's considerations for its economy overall adds greatly to the empirical difficulty of formulating strategic trade policies (that is, "a country cannot protect everything and subsidize everything"). The above considerations however, according to Krugman do not render the pursuit of strategic trade policy undesirable. In most cases, they point to caution as to the difficulties are due to empirical considerations - and yet, governments are not altogether, lacking in information. In what sense, of any, is it appropriate to consider that international trade in today's world is free International trade in today's world can be considered free to a certain extent by measuring the progress done compared to the past. For example one indicator suggests that the pace of international tra
Friday, July 26, 2019
308 1st assignment Essay Example | Topics and Well Written Essays - 1000 words
308 1st assignment - Essay Example balance of payments, for the purposes of business profit, royal revenue, and economic prosperity (p.30).â⬠It argues it achieved these ends through, tariff protection against imports; selective subsidies of production and exports; the acquisition of colonies, which provided raw materials and a workforce of settlers and native peoples at low cost, a market for the mother countrys finished goods, a monopoly of colonial trade and shipping, and a direct contribution to the power and prestige of empire; the development of naval power; and measures to minimize the cost of maintaining the domestic population, such as low agricultural prices, low wages, fisheries for cheap food, and so on. Doctrinal emphases on the utility of poverty and on the importance of gold holdings served instrumental purposes for those seeking power and profit. In considering the implications of trade in a mercantilist economic structure Thomas Mun urged industrialists in specific means of exportation. He argued that they must not only heed attention to their own needs, but develop a keen awareness of the needs of neighboring states, as this would give them a decided advantage when attempting export goods. He also urged exporters to attempt to sell their goods as cheap as possible, as this would undercut competing nations and cause the nation purchasing the goods to become further dependent on the imports; referring to this idea he wrote, ââ¬Å"we must in this case strive to sell as cheap as possible we can, rather than to lose the utterance of such wares. For we have found of late years by good experience, that being able to sell our Cloth cheap in Turkey, we have greatly encreased the vent thereo (p.32).â⬠He argued that exporting nations should export their goods in their own ships, as this would further increase the nationââ¬â ¢s financial capital as the funds would not have to be spent on foreign vessels, likely increasing the price of the export. He believed that trade in far away nations
Thursday, July 25, 2019
Dialectical Journal - The Importance of Being Earnest by Oscar Wilde Assignment - 1
Dialectical Journal - The Importance of Being Earnest by Oscar Wilde - Assignment Example However, Algernon alludes that not bearing a motherââ¬â¢s likeness is also tragic. However, this is true if related to the Oedipus Complex. Wilde intended to show the kind of attributes that would influence a man. After noting that Miss Prism bears such attributes, he went ahead to amplify how such attributes would factor into influencing Jackââ¬â¢s brother. The amplification makes the attributes vivid, and exemplifies Miss Prismââ¬â¢s knowledge. Wilde used these ironical and sharply contradicting statements to criticize writings that end happily, as they supposedly are predictable, and do hence to make the readers happy. The device also injected humor into the statement. Wilde used the words to intentionally expose Jackââ¬â¢s intent of lying about the death of his brother. This element of foreshadowing inspires the reader to imagine the events that would unfold when Jack tells the lie. The words are used to make reference to the action of escorting, or accompanying. In this sense, jack projects his intent to accompany Miss Fairfax to a destination, out of the house. Taken literarily, Jackââ¬â¢s statement may also imply an intention of observing Miss Fairfax when she is out of the house. The metonymy has been used to inspire the readers imagination beyond the contexts of the actions of the characters. Chasuble preferred to elaborate the practices in the Primitive Church, in an exemplified manner. As such, his statement stands out amongst the several made by other people. Considering that Chasuble is a doctor, the words were chosen by Wilde to project his social status and level of education. Wilde restructured Algernonââ¬â¢s phrase from ââ¬Ëas long asââ¬â¢ to ââ¬Ëso long asââ¬â¢ to create an element of humor. It is the reminder that Jackââ¬â¢s mourning which has been taken seriously even by Algernon, is false. Algernon intended to tell
Methods for Database Security Essay Example | Topics and Well Written Essays - 2500 words
Methods for Database Security - Essay Example The main part of this paper discusses the ways that an organization can use to counter the threats identified in the previous parts of the paper. The methods to be used include data encryption, web-based data security, authentication and access control, timeliness and security in real-time database systems, SQL Injections, negative databases, data security policies, and database auditing policies. Database Security Database security has become one of the most important issues in todayââ¬â¢s world of technology. Many organizations depend a lot on their databases for the storage of their information and assets. Like all assets that any company treasures, the database is probably one of the most important assets, since it is used to store a myriad of information (Burtescu, 2009). The increase in technological advancement has allowed companies to be interconnected in ways that were not possible in the past, and with the growing technological link, so does insecurity grow. The increased connectivity has brought a number of benefits to organizations, but with it is an increased vulnerability to the security of the information accessible from the database (Burtescu, 2009). The core point in database security is the restriction of unauthorized access into databases, which can be done in a number of ways. In this case, security is used to refer to the policies or mechanisms used to prevent the threat and the asset coming into contact, where the asset referred to is the database. This means that database security is mainly concerned with protecting the database from unintended activity, be it from insiders, outsiders, or unwanted programs. Since the database is mainly a store of information, database security is concerned with preventing the loss of this information to unauthorized personnel (Burtescu, 2009). The building of a secure database is focused on improving traditional DBMS measures and providing an extended platform to the security measures in the modern organization. The main aim of this paper is to outline the main security threats that an organization can face in relation to the database, outline the importance of database security, and provide detailed explanations of the main types of database security issues. Therefore, it can be seen that the main objective in the paper is to provide an explanation of the database security methods available to an organization. A s already stated, the databases in organizations are mainly used to store important information, information ranging from financial information to customer information to product information. This means that the database is one of the most important features of the organization. It is, therefore, important that an organization keep track of the security issues that affect their databases. This indicates that the main importance of database security is to prevent unauthorized access t oinfo4mation stored in the database, which includes unauthorized modification and access. Database security systems are also put in place to ensure that data kept in the database stays confidential, since most of the data is of a sensitive nature. For example, customer information stored in a telephone company database can be sued maliciously if accessed by the wrong individuals; therefore, organizations have to ensure that their databases are kept secure. Database security is also emphasized by organiz ations to ensure that information integrity is secured, since tainted data can influence many mechanisms in the organization. However, despite the growing need for database security, many security threats come up in the growing technological atmosphere, some of which are described below.
Wednesday, July 24, 2019
WHAT IS MEANT BY STIGMA,AND DOES IT LINK WITH THE CONCEPT OF SOCIAL Essay
WHAT IS MEANT BY STIGMA,AND DOES IT LINK WITH THE CONCEPT OF SOCIAL EXCLUSIONS AND WHAT ARE THE IMPLICATIONS FOR POLICY AND PRACTICE - Essay Example In this regard, social labelling that discredits individualsââ¬â¢ virtual identities (Crocker et al 1998, p.505), inevitably leads to stigmatization that often times leads to distortion of individual identities. Social exclusion, on the other hand, refers to the state of being locked out from participation in the central social activities in oneââ¬â¢s own society (Burchardt et al 2002, p.30); this means that if an individual fails to take part in social activities then they are ââ¬Ësocially excludedââ¬â¢. The purpose of this paper is to explain what is meant by the term ââ¬Ëstigmaââ¬â¢, and to explore the possible linkage there is between this term and the concept of social exclusion; consequently, the conclusion of this paper will draw upon this knowledge to give implications for policy and practice. Simply put, stigma denotes ââ¬Ëa mark of shameââ¬â¢ (Oxford Dictionaries, 2012), concomitant particularly with certain individuals in the society, thus, people who are stigmatized actually view themselves inferior due to social labels that describe them so, distorting their real identities. According to Chamberlin, stigma often leads to discrimination implying that the individual being stigmatized has a problem (Sayce 1998, pp.331-332); in this case, language is a powerful tool that functions in the creation of certain perceptions and stereotypes about individuals. When people make biased judgments concerning others, this negative labelling coupled with the resultant social labels and subsequent stigmatization that arises can be attributable to mental health issues. Language is very effective in helping people with mental illnesses to manage and eventually overcome their problem especially because the words used in reference to people influence their perceptions and expectatio ns respectively (Lynn 2010 p.1). For instance, existing knowledge shows that relapse rates of patients with mental
Tuesday, July 23, 2019
ENG C249 Tunneling and Underground Excavations ( Curriculum BACHELOR Essay
ENG C249 Tunneling and Underground Excavations ( Curriculum BACHELOR OF ENGINEERING IN CIVIL) - Essay Example Rock mechanics is a discipline of applied science. It is recognized as one of the most logical and rational engineering disciplines. It is the knowledge and understanding of the mechanical properties of rock, different methods for the study of rock-stress under some specific circumstances, various principles that express the rock mass response to load, and some coherent schemes for the application of rock-stress analysis methods to actual physical problems. Several factors have significantly contributed to the recognition of rock mechanics as a science of mining. If we talk about major causes for its recognition as a mining science, we can say that it is due to the increased development and advancement in underground mining activities. Krishnan, et al., (2000) found that underground mining operations act as one of the greatest motivating sources for the advancement in the field of rock mechanics. Rocks are used for two basic engineering purposes that include building construction and preparation of foundations. Understanding of the basic properties of rocks is very important for the professionals of the field of civil engineering because it allows the structures to be founded in an appropriate manner. In order to derive the analytical data on the physical characteristics of rock mass, the engineers use two basic measures. These measures include field-scale measures and laboratory measures. Field-scale measures are also known as rock mass properties and they are descriptions of the rock massââ¬â¢s bulk strength properties. Whereas laboratory measures of rocks are analyzed in laboratory settings and are known as rock properties. They are obtained using field siteââ¬â¢s samples. There are two types of mining openings, which are service openings and production openings. Brady and Brown (1992, p.197) state that service openings
Monday, July 22, 2019
W.M Morrisons Plc and Oracle Essay Example for Free
W.M Morrisons Plc and Oracle Essay In March 2004, WM Morrisons PLC completed the takeover of Safeways with a ? 3bn offer of cash and shares, this deal instantly made Morrisons a nationwide company and the 4th largest retail supermarket in the UK with its total store count jumping up from 199 to 403 currently, after the purchase of stores from the Somerfield/Cooperative group. With ââ¬Å"every week 9 million customers pass through our doors and 124,000 colleagues across the business work hard each dayâ⬠Morrisons (N/A), this is a far cry from its humble beginnings in 1899. In 1899 William Morrison, an egg and butter merchant, started heââ¬â¢s selling from heââ¬â¢s stall in Bradford Market. Jump forward to 1958 and William Morrisonââ¬â¢s son Ken, company chairman from 1958-2008, took control of Morrisons, from heââ¬â¢s ailing father, and moved the company from market stalls and opened a small town centre shop in Bradford the first of its kind in Bradford to offer self service and have products are priced. In 1961 Morrisons opens its first ââ¬Ësupermarketââ¬â¢ converting a cinema in 5,000sq ft of retail space. By 1967 Morrisons becomes a public company after significant growth and expansion, with the share offer being oversubscribed with more than 80,000 investors trying to purchase shares. Now building infrastructure with the completion of a distribution centre in Wakefield completed in 1988 and expanded in 1990. But further expansion outside of Bradford and Northern England does not happen until 1998 when it opens its first store in Southern England, located in Erith, Greater London. Followed by its inclusion in the FTSE 100 in 2001 itââ¬â¢s acquisition of Safeways in 2004. To its meteoric growth in that period of 2004-2009 where Morrisons became one of the ââ¬ËBig Fourââ¬â¢ supermarket chains and winning various food retail awards such as Food Retailer of the Year and picking up multiple awards at The Grocer awards and its total stores jumped from 119 to 403. It was clear to many analysts and its competitors that Morrisons would suffer from growing pains in all aspects of its business with many questions being asked of Morrisons, such as; Did Morrisons have the infrastructure in place to support such rapid expansion? â⬠¢Was its current business model suitable for such large scale revamp? Could its current operations support the strain of this expansion? Would Morrisons have to change its business image for being the ââ¬Ëfood specialist for everyoneââ¬â¢ to compete effectively with the ââ¬Ëbig fourââ¬â¢? This case study will focus on Morrisons infrastructure, specifically itââ¬â¢s IT systems and will look at the decision making process that went into and led to Morrisons deal with Oracle in 2008 to ââ¬Å"implement a complete Oracle retail suite of merchandising, planning and stores applications, plus the Oracle E-Business Suite for financials, HR/payroll and manufacturing. IDG (2008). It will also look at the key challenges companies face when implementing such wide sweeping changes to its IT systems and review the outcomes of this system against Morrisonââ¬â¢s original strategy. Firstly, with the increasing developments in IT systems it is becoming more common for companies of all sizes to utilize some form of IT in their business, from a sole trader compiling monthly sales figures to a big plc like Dell who gener ate and complete sales completely from an online setting. When it came to Morrisons making significant changes to its IT systems it had a wealth of information and real examples to follow or in the case of J Sainsburys with its rushed and failed ? 290million implementation of IT systems aimed at lowering costs, successful business model change in regards to Dell Inc and itââ¬â¢s change to operate completely online which help massively in stock control technology while dealing with custom orders.
Sunday, July 21, 2019
Immigration situation of Switzerland
Immigration situation of Switzerland CURRENT IMMIGRATION SITUATION IN SWITZERLAND AND ESPECIALLY IN CANTON ST. GALLEN Introduction The problem of immigrants has contributed to be one of the thorny issues in the world as we enter into the new millennium. There has been increased legal and illegal immigration over the world which has been prompted by push and pull factor. The push factors have been caused by economic, social and political, problems that have been experienced in many parts for the world. As a result people have been moving from one area to another in search of safer areas. Political unrest which has come with deteriorating economic conditions has been one of the factors that have been prompting people to migrate to other areas. The pull factor has been mainly cantered around the search for greener pastures for better life. As a result there has been increased migration of people especially to the developed nations where there are economic fortunes. The problem of immigration is not new to the world and has been a constant cause of conflict between nations. For example there has been along standing border conflict between Mexico and the United States due to the problem of immigration. Switzer land has not been spared either and there have been increased migration of people to the nation. Some of the regions in the country have been hosting a large number of immigrants than others. For example St. Gallan is one of the regions in the country that has a high population of immigrants. (Clive, 2004) History of Immigrant in Switzerland Due to the economic development that has been taking place in the country, there was increased immigration of people in an out of the country sine the early 1800s. The outflow of Swiss from their country had been well compensated by the inflow of foreigners especial German, Italians and Australia. The issue of immigration from Switzerland is not new and it dates back to many centuries ago. Most of this immigration who replaced the outflow of Swiss was political refugees and many of there were well educated. The first big wave of immigration in the country came after the collapse of the revolution movement in the country neighbour which happened around 1830. The second wave came immediately after the defeat of the revolution in 1848. Many on of the new immigration how came to the country took up professional jobs. For example many of the German immigrants became teachers and when Zurich University was founded in 1833, man of the teaching position went to Germans. (Fahrin, 2003) There was a major contribution that was made by other immigration especially in the are of industrial and entrepreneurial skills. For example a police born Antoine November de Patek was a joint founded of the Patek Philippine company which has been one of the leading watch makes in Geneva since it was started in 1845. Several other immigrants especially the Italians made a great contribution to the labour force and were employed in Switzerland engineering project like Gotthard and Simplon rail tunnel. In general we can say that immigrants are not new to the country and they have been making a greater contribution to the development of the country. The current situation of immigrant in Switzerland Since 1950, the government signed a convention that has confirmed to grant asylum to many people in the world. There has been increased number of application for asylum in the country and currently there are more people under asylum in Switzerland than in any other nation in the world. The population of the foreigners in the country has continued to rise since 1950 when it was recorded that 5.9 percent of the people in the country did not have Swiss nationality. The number has continued to increase since then and by 1970, it had risen to 15.9 percent. By 2002, the percentage had swelled to 21.6 percent. This makes it one of the countries in Europe together with Luxembourg which has a percentage of 37 percent, to have the highest number of foreigners in the soil. There have been factors that have been contributing to the increased number of immigrants in the nation. These are due to several interrelating factors. Although many have seen the neutrality nature of the nation to become one of the leading factors, the main reason that the country has been embracing such a high number of foreigners in its soil have been due to the need to have foreign labour. Since the exodus of the Swiss from their nation, the country has been relying on foreign labour. It has been shown that immigrating composes about 25% of the workforce with 50% working in hotel and restaurant and 33% working in the construction industry. (Riedo, 2008) At the same time there has been increase emigrating from former Yugoslavia, Turkey and other non European countries. There has been a decreasing number of immigration from Italy and Spain while the number of Yugoslavians, Turks, and Portuguese has been growing day by day. There has also been increased number of immigrants from Sri Lank, India and china with most Sri Lankans seeking asylum while most Indians and Chinese are coming as students. Adapted from: Migration Information Source: Switzerland faced common European challenges. Available at http://www.migrationinformation.org/Feature/display.cfm?id=284 It has been shown that the number of women entering the country has been increasing each day since 2000 as compared to the number of men who has been entering the country. The population of immigrants has also been remitting a good number of some of money every year. According to the national bank, it is estimated that the remittance to the nation has been standing at more than US$2.4 billion every year. St. Gallen is one of the cantons in Switzerland which boast of a high population in the country. With a highly population of immigrant in the areas, the canton has an abundant labour that supplies all its industries. Most of immigration in the canton are so Spanish origin having settled there long time ago. The canton is well situated as an important port of entrance through the sea which makes it one of the most important starting points for immigrating in the areas. St. Galen has been one of the cantons in the country that has been racing an increased number of immigrating since they started arriving in the country. Throughout history it has been used as the entry point to the country with majority of the immigrant first settling in the canton before moving out to other areas. As a result it population of immigrants has been selling day by day and currently it has one of the highest number of immigrants in the country. Although most of immigrants are Spanish of origin, there have been consequential settlements of other people in the area. There has been increasing mixture of different cultures and it is one of the reigns that represent the true fact of the Switzerland as a nation of neutrality. Therefore the canton has a diverse population of diverse origin and this diversity is also reflected in its religious worship. However Christianity is the dominant religion in the canton but there has been a growing number of other religions as well. With such a high population of foreigners in the canton, there has been an effort to try and integrate them together. The canton has a mixture of many immigrating and therefore the integration efforts have been aimed at ensuring that they live as one in harmony with one another. There have been several other efforts that have been aimed at ensuring that there is harmonisatoi of the Christianity which is the dominant religion in the area with other growing religions as well like the rising number of Muslims and other religions. (Swissowrld.org, 2008) References Clive, C. (2004). The politics and Government of Switzerland. Palgrave Macmillan Fahrin. D. (2003). An outline of history of Switzerland. Pro Helvetia MPI, (2008). Country profile: Switzerland faces common European challenges. Retrieved from http://www.migrationinformation.org/Feature/display.cfm?id=284 on 8th May 2008 Riedo, R. (2008). Immigrating in Switzerland: possibilities and difficulties of integration. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/1412079 on 8th May 2008 Swissowrld.org, (2008). Immigration. Retrieved from http://www.swissworld.org/en/history/the_federal_state/immigration/on 8th May 2008
Tourism Today And Importance Of Front Office Tourism Essay
Tourism Today And Importance Of Front Office Tourism Essay Today tourism is one of the largest and most dynamic sectors, of the economy. It is growing at a fast pace, leading to infrastructure development, considerable, volume of foreign currency inflows, and good job opportunities. So it affects various sectors of the economy, contributing to the social and economic development of the country as a whole. According to recent statistics, tourism provides about 10 per cent of the worlds income and employs almost one tenth of the worlds workforce. All considered, tourisms actual and potential economic impact is astounding. The hospitality industry came into existence in order to accommodate tourists. When guests stay in a hotel and use the various services and facilities provided by the hotel, they seldom think about the complexity of hotel operations. The smallest of their demands, like for a cup of tea, requires coordination among a series of people. The hotel industry is a people-oriented industry. It is the effectiveness, efficiency, and courteous behaviour of the hotel employees that make a lasting impression on the guests total experience. The front office department of a hotel is the hub of guest activities. This department looks after the guests needs-right from the booking of rooms to receiving and registering guests, to assigning rooms, to handling guests mails and messages, to presenting bills and settling guests accounts at the time of check-out. It is important for the front office staff to provide excellent and flawless services to guests, as it goes a long way in creating an indelible image of the hotel. FRONT OFFICE GM AT WORK AND OTHER ACTIVITIES Most general managers depend on the performance of an outstanding front office to help them meet their guest service and profitability goals. The front office and its manager(s) are responsible for, a variety of important hotel functions. Because the rooms sold by a hotel are extremely perishable (an unsold room on a certain day is an eternal and unchangeable circumstance), it is very important that hotels do the best job possible in matching guest room availability with guest room demand. Also, since it is not possible to change the number of rooms available to sell up or down on a daily basis due to the constructed fixed number of rooms, an important responsibility of the front office is the sale of rooms at a rate that management feels will maximize revenue per available room. A well-managed and talented front office will do this well. The making of guest reservations is often the first thing that comes to mind when considering the major functions of a front office, and this is indeed an important and often complex aspect of the front office`s role. In addition to reservations, however, it falls upon the front office to actually assign arriving guests to specific guest rooms and respond to their special needs during their stay. These needs can include anything from transportation and information to medical assistance. In all of these situations and more, the unwavering role of the front office is to make the guests stay as comfortable and as welcoming as possible. An essential aspect of the front office is its responsibility for collecting the revenue charged to guests for their rooms, restaurant meals, telephone calls, and a host of other hotel services. This means that the front office manager, working with the G.M. and controller, must devise and administer revenue management systems that ensure guests are properly charged for the services they use and that the hotel fully collects all monies it has earned. When forecasting room demand, accommodating guests, and collecting monies for services rendered, the front office generates a large quantity of data, much of which are critical for management decision making. It is the role of the front office to collect, sort, and present these data in a way that assists in management decision making. As a G.M. my daily tasks can be made much easier by the support of an effective front office. OVERVIEW OF THE FRONT OFFICE The front office sometimes referred to as the front desk, the front office usually controls much more than the activities occurring at the front desk. In a small, limited service hotel, the front office may consist, physically of only that area reserved for guest registration. In a larger property the front office may include several staff members, each responsible for a portion of the office`s management or operation. Regardless of its size, the front office must be organized to manage its key tasks and areas of responsibility. TOURISM AND HOSPITALITY GROWTH + economicaly Tourism and hospitality, which are inextricably linked to each other, are among the major revenue-earning enterprises in the world. They happen to be among the top employers too. There has been an up market trend in tourism over the last few decades as travel has become quite common. People travel for business, vacation, pleasure, adventure, or even medical treatment. The present-day tourist, who has higher levels of disposable income, international exposure, and refined tastes, wants specialized versions of products and services, such as quieter resorts, family-oriented holidays, or commercial hotels. This has led to a demand for better quality products and services, mainly regarding accommodation and travelling, thus feeding the growth of the hospitality industry as a whole. The developments in technology and transport infrastructure, such as jumbo jets, low-cost airlines, and more accessible airports have made tourism affordable and convenient. There have also been changes in lifestyle-for example, now retiree-age people sustain tourism round the year. The sales of tourism products on the Internet, besides the aggressive marketing of tour operators and travel agencies, have also contributed to the growth of tourism. With several business-related activities associated with tourism, the industry has a tremendous potential of generating employment as well as earning foreign exchange. There are many countries in the world, such as Mauritius, Malaysia, Singapore, Fiji, and Caribbean, whose economies are primarily driven by tourism. Tourism can contribute to the economic growth of a country in the following ways: Employment generation: It creates a large number of jobs among direct service providers (such as, hotels, restaurants, travel agencies, tour operators, guide and tour escorts, etc.) and among indirect service providers (such as, suppliers to hotels and restaurants, supplementary accommodation, etc.). Infrastructure development: Tourism spurs infrastructure development. In order to become an important commercial or pleasure destination, any location would require all the necessary infrastructure, like good connectivity via rail, road, and air transport, adequate accommodation, restaurants, a well-developed telecommunication network, and medical facilities, among others. Foreign exchange: The people who travel to other countries spend a large amount of money on accommodation, transportation, sightseeing, shopping, etc. Thus, an inbound tourist is an important source of foreign exchange for any country. HOTELS DEFINITION AND CORE AREAS The term hotel was used for the first time by the fifth Duke of Devonshire to name a lodging property in London sometime in AD 1760. The word hotel is derived from the French hÃÆ'à ´tel, which refers to a French version of townhouse. Historically in the United Kingdom, Ireland, and several other countries, a townhouse was the residence of a peer or an aristocrat in the capital or major cities. A hotel or an inn is defined by the British Law as a place where a bonafide traveller can receive food and shelter, provided he is in a position to pay for it and is in a fit condition to be received. Hence, a hotel must provide food (and beverage) and lodging to a traveller on payment, but the hotel has the right to refuse if the traveller is not presentable (either drunk, or disorderly, or unkempt) or is not in a position to pay for the services. Alternatively, a hotel may be defined as an establishment whose primary business is to provide lodging facilities to a genuine traveller along with food, beverage, and sometimes recreational facilities too on chargeable basis. Though there are other establishments such as hospitals, college hostels, prisons, and sanatoriums, which offer accommodation, they do not qualify as hotels since they do not cater to the specific needs of a traveller. A hotel is thus an establishment that provides paid accommodation, generally for a short duration of stay. Hotels often provide a number of additional guest services, such as restaurants, bar, swimming pool, healthcare, retail shops; business facilities like conference halls, banquet halls, board rooms; and space for private parties like birthdays, marriages, kitty parties, etc. Most of the modem hotels nowadays provide the basic facilities in a room-a bed, a cupboard, a small table, weather control (air conditioner or heater), and bathroom-along with other features like a telephone with STD/ISD facility, a television set with cable channel, and broadband/Wi-Fi Internet connectivity. There might also be a mini-bar containing snacks and drinks (the consumption of the same is added to the guests bill), and tea and coffee making unit having an electric kettle, cups, spoons, and sachets containing instant coffee, tea bags, sugar, and creamer. Areas of a Hotel: An Overview The organization of a hotel today is very complex and comprises various departments. The number of departments varies from one establishment to another. All departments may have their own managers, reporting to the general manager and the assistant general manager. The front office is where my principal research were held during this task: This department is headed by the front office manager, the front office department is the operational department that is responsible for welcoming and registering guests, allocating rooms, and helping guests check out. Uniformed services like concierge and bell desk, and EPBAX operators are part of the front office department. -Hotels are commercial establishment that provide accommodation, meals and other guest services. In general, to be called a hotel, an establishment must have a minimum of six guestsà ¢Ã ¢Ã¢â¬Å¡Ã ¬Ã ¢Ã¢â¬Å¾Ã ¢ rooms, at least three of which must have attached private bathroom facilities. Although hotels are classified into `star` categories, there is no standard method of assigning these ratings, and compliance with customary requirements is voluntary. An American hotel with certain rating, for example, may look very different from a European or Asian hotel with the same rating, and would provide a different level of amenities, range of facilities, and quality of service. Although hotel chains assure uniform standards throughout, non-chain hotels (even within the same country) may not agree on the same standards. In the travel and tourism industry, the hotel industry plays a very significant role, as all tourists need a place to stay at their destinations, and require many more services and facilities to suit their specific needs and tastes. FUNCTIONS (FRONT OFFICE) Front office is the first department of the hotel with which guests come in contact at the time of their arrival and also the last department they interact with when they depart from the hotel. This department performs various functions like reservation, reception, registration, room assignment, and settlement of bills of a resident guest. This chapter is aimed at providing an understanding of the organization of the front office department. Here, we will study the various sections of the front office and their functions, the organization of the front office staff, and the qualities, attributes, duties and responsibilities of front office personnel. FUNCTION AREAS The front office personnel are mostly in direct contact with guests throughout their stay. Guests contact the front desk to book a room; check-in; inquire about hotel services, facilities, and about the city or surrounding areas; and finally, to settle bills and check out from the hotel. Apart from these services, the front desk also provides services like handling guest mails and messages, maintaining guest accounts, paging guests (locating guests within the hotel), arranging travel services, and various other services as per the guests requirement. The front office is the contact point between the guest, management, and other departments. It handles guests complaints, dispatches housekeeping and engineering requests, prints and files reports, receives and answers phone calls, and sends and receives faxes. Thus, the front office personnel perform the following functions: Sell hotel rooms to guests, which may be standard or deluxe rooms, executive or presidential suites, etc. Accept advance booking of hotel rooms through telephone, fax, e-mail, websites, etc. Receive and register guests when they arrive at the hotel and assign them rooms according to their preferences-smoking/non-smoking, pool view/ garden view/sea view, high floor/low floor, near the elevator/far from the elevator, etc. Maintain accurate room status information. Maintain guest accounts and monitor credit. Handle guests demands and complaints. Prepare account statements of guests. Settle bills at the time of check-out. Coordinate guest services like handling of guest mails and messages, locating guests within the hotel premises, connecting guest telephone calls, keeping guests valuables in safety deposit lockers, handling of room keys, making sundry payments on behalf of guests, and so on. Provide information about the hotels facilities and services, the city, important events, festivals and shows, and places of tourist interest. FRONT OFFICE LAYOUT -For the efficient and smooth functioning of a department, it is important to divide it in sections and delegate tasks accordingly. -The front office department is divided in sections: *Reservation / Reception / Information desk / Cash and bills / travel desk / Communication / Uniformed services (which include bell desk and concierge) -A well designed layout should involve proper space utilization, aimed at improving the efficiency and control of the staff. The front desk should be located at a prominent place in the lobby for example. -the hotel lobby is an area furnished with seating arrangements just inside the hotel, where hotel guests and their visitors can meet and wait. -located just beyond the entrance to the hotel, the lobby is the first and last point of guest contact with the hotel. -A well-appointed lobby creates an impression about the overall standard of the hotel in the eyes of the guests. RESERVATION While planning business or pleasure trips, people like to ensure that they will have a safe and comfortable accommodation at their respective destinations. This can be achieved by booking a room of their choice in advance. . The reservation section of the front office department of a hotel is responsible for receiving and processing reservation queries. Depending upon the level of automation, volume of business, and house customs, the procedure of processing reservation queries may differ from hotel to hotel in terms of reservations handling, maintenance of reservation records, confirmation, amendment, and cancellation of reservations. This section is headed by a reservation manager, who is assisted by a reservation supervisor and a team of reservation clerks or assistants. Layout of the Reservation Section The location of the reservation section depends upon the size of hotel and the volume of business of the hotel. In a very small hotel, the function of reservations can be performed by the front desk. In a large hotel, a separate section is needed, which should preferably be located behind the reception counter and should have a communication door between the reception and reservation sections. Functions of the Reservation Section The following functions are performed by the reservation section: -Receiving reservation requests through various means like telephone, fax, e-mail, websites, sales representatives, or central reservations department. -Processing reservation requests received from all means on the hotel property management system (PMS). -Depending upon the availability of desired room type and projected sales during and around the requested stay dates, the reservation, waitlisted, or denied. -Updating the room availability status after each reservation transaction, i.e., after each confirmation, amendment and cancellation. -Maintaining and updating reservation records to reflect accurate information about room status. -Preparing reservation reports for the management. RECEPTION This section of the front office receives and welcomes guests on their arrival in the hotel. It is headed by a supervisor and comprises a team of receptionists and front desk assistants. The personnel of this section procure all the necessary information about the guest to complete the registration process. After finishing the registration formalities, a room is assigned to the guest, and a bell boy carries the luggage and escorts the guest to her room. The entire process is carried out professionally in a warm and friendly atmosphere. Layout of the Reception Section The reception section is located in close proximity to the entrance of the hotel. The layout of the section depends upon the size of the hotel and the volume of business generated by it. The front desk assistant carries out many tasks like receiving guests, registration, etc.; hence, the reception area should be designed in such a way to assist the staff in performing their tasks efficiently and effectively. The front desk may be circular, L-shaped, curved, or straight depending upon the requirement. Functions of Reception The following functions are performed by the reception section of hotel: -Receiving and welcoming guests. -Completing the registration formalities. -Assigning the room. -Sending arrival notification slips to the concerned departments. INFORMATION DESK As the name suggests, the information desk provides information to guests. It is manned by an information assistant. In a small hotel, the same function may be performed by the receptionist. The need of a separate information desk is felt in large hotels where the traffic of guests is higher. The information desk may be located next to the reception. Functions of Information Desk Some of the functions of the information desk are as under: -Maintaining resident guest rack. -Handling guest room keys. -Coordinating guest mails, telegrams, faxes, couriers, parcels, etc. -Providing information to guests regarding hotel facilities and services, city information, etc. -Handling guests messages. -Paging guests. CASH AND BILLS The cash and bills section records all the monetary transactions of guests. It maintains guest folios and prepares the guest bills to be settled by the guest at the time of departure. This section is headed by a cashier. Functions of the Cash and Bills Section This section performs the following tasks: -Opening and maintaining of guest folios. -Posting room charges in guest folios. -Recording all credit charges in guest folios. -Maintaining a record of the cash received from guests. -Preparing bills at the time of check-out. -Receiving cash/travellers cheques/demand draft for account settlement. -Handling credit! debit! charge cards for the settlement of a guest account. -Organizing foreign currency exchange for the settlement of a guest account. Travel Desk The travel desk takes care of travel arrangements of guests, like air-ticketing, railway reservations, sightseeing tours, airport or railway station pick up or drop, etc. The hotel may operate the travel desk or it may be outsourced to an external travel agency. Functions of Travel desk The travel desk performs the following tasks: -Arranging pick-up and drop services for guests at the time of their arrival and departure. -Providing vehicles on request to guests at pre-determined rates (charged kilometre/hour wise and depend on the kind and size of vehicle used- premium cars, semi-luxury cars, coaches, mini vans, etc.) -Making travel arrangements like railway reservations/ cancellations/ amendments, or purchasing air-tickets for guests. -Organizing half-day or full-day sightseeing tours in and around the city. -Arranging for guides who can communicate in the guests language. COMMUNICATION SECTION The communication section maintains the communication network of the hotel, which is generally quite complex. The hotel may have its own private branch exchange (PBX), along with post and telegraph lines. Earlier all outgoing calls were routed through the telephone operator. This was done to ensure proper accounting of outgoing calls. Switchboard operators were required to place wake- up calls, monitor automated systems, and coordinate emergency communications. Recent technological advancement in telecommunications has revolutionized the way hotels operations are run. Now guests are able to make outgoing calls without routing them through the operator. There is a computerized call accounting system that charges the outgoing calls to the guests account. Wake-up calls may also be registered on the system, which dials the guests extension at the pre-registered time and plays a pre-recorded message when answered. So hotels can now manage with lesser number of telephone operators per shift. The telephone operators, who answer incoming calls, protect the guests privacy and contribute to the hotels security programme by not revealing guest room numbers to any unauthorized person. Many hotels also provide guest paging services over the public address system. These systems generally operate through the communications section. Functions of Communication Desk The duties of the telephone operator include: -Answering incoming calls. -Directing calls to guest rooms through the switchboard/PABX system. -Providing information on guest services. -Processing guest wake-up calls. -Answering inquiries about hotel facilities and events. -Protecting guests privacy. -Coordinating emergency communication. . UNIFORMED SERVICES The uniformed services in the hotel include the bell desk team and the concierge. Bell Desk The bell desk is located very close to the main entrance of the hotel. This section is headed by a bell captain, who leads a team of bell boys (also called bellhops) and page boys. They handle the guest luggage from the guest vehicle to the lobby and to guest rooms at the time of arrival and from their rooms to the guest vehicle at the time of departure. They escort guests to their rooms and familiarize them with hotel facilities, safety features, as well as in-room facilities. The bell desk person is the last front desk employee who comes in contact with guests at the time of their departure. Functions of bell desk The bell desk is responsible for the following tasks: -Handling guest luggage at the time of arrival and departure -Escorting guests to their rooms on arrival. -Familiarizing guests about safety features and in-room facilities. -Providing information to guests about hotel facilities and services when asked. -Locating a guest in a specified area of the hotel. -Posting guest mails. -Making sundry purchases like postage stamps, medicine etc. for the guest. -Keeping guest luggage in the left luggage room if requested by the guest. à ¢Ã ¢Ã¢â¬Å¡Ã ¬ -Checking if in-room amenities are in their original condition at the time of departure of guests. CONCIERGE A concierge is a hotel employee who provides information and personalized services to guests like dinner reservations, tour and travel arrangements, and obtaining tickets for special events in the city, etc. A concierge is often expected to achieve the impossible, dealing with any request a guest may have, relying on an extensive list of personal contacts with various local merchants and service providers. The concept of concierges came from the days of European royalty; the concierge was the castle doorkeeper in those times. His duty was to ensure that all castle occupants were safe in their rooms at night. When the royal families travelled, they often took their concierges with them for security and for making food and lodging arrangements. As the hotel industry grew, concierges became a part of the hotel staff to provide personalized services to hotel guests. Functions of concierge The concierge provides the following services to guests: -Making reservations for dining in famous restaurants. -Obtaining tickets for theatres, musicals, sporting events, etc. -Arranging for transportation by limousine, car, coaches, buses, airplanes, or trains. -Providing information on cultural and social events like photo exhibitions, art shows, and local places of tourist interest. ++++++++++++++++++++++ GUEST CYCLE The guests of a hotel have four main stages interaction with the hotel à ¢Ã ¢Ã¢â¬Å¡Ã ¬ at pre-arrival / arrival / stay / departure. All guests go through the same procedure as they proceed from reservation to arrival and allotment of rooms, to their stay in the hotel, to the settlement of their bills and departure from the hotel, these various stages of activities constitute the guest cycle. PRE-ARRIVAL The interaction between a guest and a hotel before the guest arrives at the hotel forms the pre-arrival phase of the guest cycle. Reservation is the most important pre-arrival activity. During this phase, the guest first selects a hotel for stay. The guests choice about a particular hotel is affected by factors. Like advertisements, recommendations from family and friends, previous experience with the hotel, reputation, location, contractual agreement with the hotel, etc. Once a hotel has been chosen, the guest or a person designated by him (who could be his secretary or spouse or a travel agent) contacts the selected hotel through telephone, e- mail, or fax for reserving a room for the period of his proposed stay. The reservation request is received by the reservation staff, whose efficiency and competence in handling the request creates a good first impression of the hotel in the mind of the guest. Before confirming a reservation, the hotel may ask for a credit card guarantee or an advance deposit from the guest. In case of high occupancy periods, guests are requested to pay retention charges. This is to ensure minimum loss to the hotel in case of any last moment cancellations or no shows. Once the retention charges have been paid, the room is reserved or blocked for the guest for the required stay dates. The hotel also makes note of any special arrangements to be made, like a wheelchair and a barrier free room; airport or railway station transfers; an extra bed or crib in the room; etc. Thus the functions of the front office in the pre-arrival phase include: Processing the reservation request of the guest. Creation of guest folio (in case the hotel has received any advance payment). Blocking the room for the guest. Making special arrangements for the guest (if required). The data collected during the process of reservation can be utilized in future front office and sales activities. A well-managed reservation system can maximize the room sales and revenue by constantly monitoring the room status and forecasting the room revenue. ARRIVAL Guests have their first face-to-face interaction with the hotel staff on their arrival at the hotel. This is a very critical stage as guests form an opinion about the standards and services that the hotel can provide to them. During this phase, guests are greeted by the front desk staff and the registration process begins. The guests are asked to verify the details printed in the registration card these details are generated from the information received in the pre-arrival stage. The registration activity is an agreement between the hotel and the guest, whereby the hotel offers the accommodation product and services to the guest, and the guest agrees to pay for the services received. A hotel might pre-register guests (i.e., register guests before their arrival) like VIPs, groups, airline crews, and frequent guests. Once the guests have been registered with the hotel, they are assigned a room at the negotiated room rate. The guest is then shown to their room and their luggage is brought to the room by the bell desk. If any mails or messages have arrived at the hotel before the arrival of the guest, they are given to her. Thus the functions of the front office on the arrival of a guest include: -Reception and welcome of the guest -Registration of the guest -Room rate and room assignment to the guest. -Handing over the room key to the guest. -Luggage handling of the guest by bell desk. -Delivering the mails and messages that the hotel has received on behalf of the guest. The front office staff maintains lists of expected arrivals and departures on a daily, weekly, and monthly basis. They keep updating these lists, along with the arrival and departure details, and keep the other departments informed of any changes in the schedule of guests. This is very essential to provide a flawless service to guests and to avoid embarrassing situations like not arranging for the pick-up of a guest, or not having the room ready in time and making the guest wait for it. STAY During this stage the guest gets a first-hand experience of the facilities and services offered by the hotel. These services and facilities are the most important part of a guests overall experience at a hotel. An excellent level of services would lead to the satisfaction of the guest, which would make him, come back to the hotel and give positive feedback to other potential customers. The front office is the interface between the guest and the other departments of the hotel, so it must coordinate well
Saturday, July 20, 2019
Edna St. Vincent Millays Sonnet I, Being Born a Woman and Distressed E
Edna St. Vincent Millay's Sonnet "I, Being Born a Woman and Distressed" Edna St. Vincent Millayââ¬â¢s sonnet, ââ¬Å"I, Being Born a Woman and Distressed,â⬠serves as an excellent example of a multi-faceted piece. From one angle, it is simply a Petrarchan sonnet, written with a slight variation on rhyme scheme ââ¬â but that variation, taken deeper, reveals new layers of meaning. Added to Millayââ¬â¢s choice of meter and end-stop, along with a background of Millayââ¬â¢s person, this sonnet seems not so ââ¬Å"simpleâ⬠after all. Millay, though she married in 1923, was known to have extramarital affairs, purportedly with both women and men. (wikipedia.com) In the context of this particular sonnet, such seems revealing indeed ââ¬â for it seems the speaker of the sonnet is involved in some sort of affair. Or perhaps Millayââ¬â¢s sonnet is addressed to her husband, for it was published in 1923; however, that seems unlikely, since the sonnet frames a rejection of her lover. More likely, I see it as a final ââ¬Ëgoodbyeââ¬â¢ to her lover before marriage, for she ââ¬Å"find[s] this frenzy insufficient reasonâ⬠to continue seeing him (or her). Though Millay had an ââ¬Å"openâ⬠marriage ââ¬â that is, she and her husband consented to each otherââ¬â¢s affairs ââ¬â she likely did not want to begin her marriage with two lovers. The 1920s was a booming period, and Millay fit in perfectly with her independent demeanor. Women had gotten the right to vote in 1920, and this, I think, furthered Millayââ¬â¢s interest in independence, and perhaps caused her to think about the ââ¬Å"traditionalâ⬠roles of women. The typical image of a ââ¬Ëdamsel in distressââ¬â¢ fit her poorly; hers was a more forthright existence. On the outside, however, she was a woman, and was thus restrained by her own appearance ââ¬â much ... ...er skills. This reflects in her poetry; particularly ââ¬Å"I, Being Born a Woman and Distressed.â⬠Millay took an established form, and ââ¬Ëalteredââ¬â¢ it to fit her meaning ââ¬â even taking its original purpose into consideration ââ¬â to create an ironic sonnet that broke with the norm. After an analysis of both the technical and social features of this sonnet, its hidden meanings and subtle emotion become readily apparent. Works Cited: The Norton Anthology of Poetry, Fifth Edition. Margaret Ferguson, Mary Jo Salter, & Jon Stallworthy. Copyright 2005, W.W. Norton & Company, Inc. ââ¬Å"Edna St. Vincent Millay.â⬠Wikipedia. 21 October 2005. Non-profit Wikimedia Foundation. 31 October 2005. Gale, Robert L. ââ¬Å"Edna St. Vincent Millayââ¬â¢s Life.â⬠Modern American Poetry. Accessed: 31 October 2005. (This source was used solely to confirm the information on Wikipedia.)
Friday, July 19, 2019
Anabolic Steroids :: Papers Research Drugs Essays
Anabolic Steroids "Anabolic steroids" is the familiar name for synthetic substances related to the male sex hormones (androgens). They promote the growth of skeletal muscle (anabolic effects) and the development of male sexual characteristics (androgenic effects), and also have some other effects. The term "anabolic steroids" will be used through-out this report because of its familiarity, although the proper term for these compounds is "anabolic-androgenic" steroids. Anabolic steroids were developed in the late 1930s primarily to treat hypogonadism, a condition in which the testes do not produce sufficient testosterone for normal growth, development, and sexual functioning. The primary medical uses of these compounds are to treat delayed puberty, some types of impotence, and wasting of the body caused by HIV infection or other diseases. During the 1930s, scientists discovered that anabolic steroids could facilitate the growth of skeletal muscle in laboratory animals, which led to use of the compounds first by bodybuilders and weightlifters and then by athletes in other sports. Steroid abuse has become so widespread in athletics that it affects the outcome of sports contests. More than 100 different anabolic steroids have been developed, but they require a prescription to be used legally in the United States. Most steroids that are used illegally are smuggled in from other countries, illegally diverted from U.S. pharmacies, or synthesized in clandestine laboratories. What are steroidal supplements? In the United States, supplements such as dehydroepian-drosterone (DHEA) and androstenedione (street name Andro) can be purchased legally without a prescription through many commercial sources including health food stores. They are often referred to as dietary supplements, although they are not food products. They are often taken because the user believes they have anabolic effects. Steroidal supplements can be converted into testosterone (an important male sex hormone) or a similar compound in the body. Whether such conversion produces sufficient quantities of testosterone to promote muscle growth or whether the supplements themselves promote muscle growth is unknown. Little is known about the side effects of steroidal supplements, but if large quantities of these compounds substantially increase testosterone levels in the body, they also are likely to produce the same side effects as anabolic steroids. What is the scope of steroid abuse in the United States? Recent evidence suggests that steroid abuse among adolescents is on the rise. The 1999 Monitoring the Future study, a NIDA-funded survey of drug abuse among adolescents in middle and high schools across the United States, estimated that 2.7 percent of 8th- and 10th-graders and 2. Anabolic Steroids :: Papers Research Drugs Essays Anabolic Steroids "Anabolic steroids" is the familiar name for synthetic substances related to the male sex hormones (androgens). They promote the growth of skeletal muscle (anabolic effects) and the development of male sexual characteristics (androgenic effects), and also have some other effects. The term "anabolic steroids" will be used through-out this report because of its familiarity, although the proper term for these compounds is "anabolic-androgenic" steroids. Anabolic steroids were developed in the late 1930s primarily to treat hypogonadism, a condition in which the testes do not produce sufficient testosterone for normal growth, development, and sexual functioning. The primary medical uses of these compounds are to treat delayed puberty, some types of impotence, and wasting of the body caused by HIV infection or other diseases. During the 1930s, scientists discovered that anabolic steroids could facilitate the growth of skeletal muscle in laboratory animals, which led to use of the compounds first by bodybuilders and weightlifters and then by athletes in other sports. Steroid abuse has become so widespread in athletics that it affects the outcome of sports contests. More than 100 different anabolic steroids have been developed, but they require a prescription to be used legally in the United States. Most steroids that are used illegally are smuggled in from other countries, illegally diverted from U.S. pharmacies, or synthesized in clandestine laboratories. What are steroidal supplements? In the United States, supplements such as dehydroepian-drosterone (DHEA) and androstenedione (street name Andro) can be purchased legally without a prescription through many commercial sources including health food stores. They are often referred to as dietary supplements, although they are not food products. They are often taken because the user believes they have anabolic effects. Steroidal supplements can be converted into testosterone (an important male sex hormone) or a similar compound in the body. Whether such conversion produces sufficient quantities of testosterone to promote muscle growth or whether the supplements themselves promote muscle growth is unknown. Little is known about the side effects of steroidal supplements, but if large quantities of these compounds substantially increase testosterone levels in the body, they also are likely to produce the same side effects as anabolic steroids. What is the scope of steroid abuse in the United States? Recent evidence suggests that steroid abuse among adolescents is on the rise. The 1999 Monitoring the Future study, a NIDA-funded survey of drug abuse among adolescents in middle and high schools across the United States, estimated that 2.7 percent of 8th- and 10th-graders and 2.
Thursday, July 18, 2019
Free Essay on Symbols and Symbolism in The Scarlet Letter - The Symbolic Letter :: Scarlet Letter essays
The Highly Symbolic Scarlet Letter Hyatt Waggoner, a noted Hawthorne scholar, says, "The Scarlet Letter is Hawthorne's most widely read and admired novel and is also the one that has inspired the most inconclusive debate . . ." (Waggoner 118). Much of the trouble in interpreting The Scarlet Letter stems from the fact that the story is highly symbolic. The Scarlet Letter opens with the stark image of the throng of people surrounding the prison door. Hawthorne creates a mood by using the, "sadcolored," garment and, "gray, steeplecrowned hats," to give the reader a feeling a gloom and sadness. Among these dark, sad images Hawthorne interjects the wild red rose. As Hawthorne puts it, "to symbolize some sweet moral blossom, that may be found along the track, or relieve the darkening close of a tale of human frailty and sorrow" (McMichael, 1033). The prison is symbolic of moral evil which would be sin and the cemetery is a symbol of natural evil which would be death. It is commonly agreed that the colors are used extensivly in The Scarlet Letter as symbols. This is illustrated by the scene by the prison door, but the use and importance of the symbol grows as the book moves along. Pearl, is often identified with the color red, which Waggoner identifies as evil. Pearl is not an evil child in the true sense of the word, but she is a reflection of her parent's immorality and their love. The color red, along with images of bright glow show Pearl to be the product of a moment of passion between Hester and Dimmesdale. Just like the red rose at the start of the story, Pearl is meant to relieve the sorrow and misery. The most famous symbol is of course the scarlet letter itself. Called, "The Elaborate Sign," by Waggoner, the letter A exhibits itself a number of times and in a number of ways throughout the story. The A may appear on Dimmesdale's chest, it appears as Pearl, in the sky as a huge letter formed by a comet; in the mirror at the Governor's mansion; and on Hester's tombstone (McMichael 1150). The letter itself is red, which at first glance would seem to confirm Mr. Waggoner's theory that red in the story is a representation of evil. A case can be made, however, that even in the letter A that red is symbolic of hope and spirit.
Development of Communities
Communities, like tribes, were traditionally considered to be the second stage of human grouping, right after families. They however now mean different things to different people, making the definition of community too broad and incapable of clear description. The notion of community, as per the Oxford English Dictionary, is defined to be ââ¬Å"the people of a country (or district) as a whole; the general body to which all alike belong. â⬠This definition is however largely inadequate, considering the many contexts in which the word is used today.At one level communities stand for clusters of persons, larger than families, who are related by specific common features like the language they speak, the gods they worship, the ethnicity they belong to, the traditions they practice and the place they stay in. Again whilst communities represent human groupings that are more populous than families, many extended families like the tribes that people the islands of the Indian Ocean can e asily qualify to be treated as communities.Communities are further known to have the same social standards, plainly discernible structures and come from specific locations. Communities are powerful entities and have on many occasions achieved remarkable goals in self determination and the pursuit of autonomy, ergo the many struggles for independence in Asia and Africa in recent decades. The sustained struggle of the Tamil community in Sri Lanka in the face of the most horrendous deprivation captures the essential resilience of community feeling and the extent to which it binds community members.Much of this internal strength comes from the sense of solidarity, identification and support that exists within these structures, the instilling of social values, and the development of attitudes and common strengths. The growth of terrorism is clearly linked to the influence of community attitudes and values; the London bombers, for example, owe their religious fanaticism to community feeli ngs, which superseded the influence of factors like education and financial and social well being and led them to take plainly irrational decisions.Whilst the notion of community has attracted attention and debate from the time of Aristotle, the social, economic, and political developments that have occurred on the global platform since the 1980s have put the relevance of community into sharper focus. Globalization, a phenomenon that took off in the 1980s after the collapse of the Soviet Union and entailed the breakdown of physical, economic, and trade barriers between peoples of different regions has truly made the world a much smaller place.Apart from the much greater interconnectedness that has happened in areas of business, trade, economics, education, travel and other areas of human activity, globalization has also led to substantial migrations of peoples from their native lands, Bangladeshis into India, East Europeans into the UK, people from South and Southeast Asia into the US and UK, and an ever increasing stream of Mexicans into the US.Spurred on by the desire for better living standards, people from economically backward and politically unstable countries are moving into neighboring or distant areas, putting up base, and settling down, changing local demographic structures, interacting with the original inhabitants, bringing their culture and tradition with them, influencing and being influenced by their adopted lands.By no means is this phenomenon restricted to the affluent countries, (viz.à global magnets like the USA and the UK), which have traditionally attracted the deprived with their economic affluence and individual freedoms. Bangladeshis, Tibetans and Nepalese, for instance, have crossed their porous borders with neighboring India and spread out all over the country, offering cheap labor at construction sites, restaurants, and to security companies, changing local equations, provoking sympathy as well as hostility and resentment.The Unite d States, which has for long been known to be a multicultural and welcoming haven for the poor and needy of the world is now home to millions of people from the Latin speaking countries of South America, Asia and the Pacific Rim, who have settled down in large numbers and significantly changed what was essentially a society dominated by whites, with peripheral roles played by African Americans. The inflow of these outsiders has led to the establishment of communities, where people with commonalities cluster together, sustaining and supporting each other, and interacting in various ways with the larger society around them.This study examines the issue of survival of such communities in the era of globalization, using readings from two distinguished and well known books, ââ¬Å"Becoming neighbors in a Mexican American Communityâ⬠(2004) by Gilda L. Ochoa and ââ¬Å"The Politics of Diversity: Immigration, Resistance and Change in Monterey Park, Californiaâ⬠(1997) by John Hor ton. Commentary and Analysis Gilda Ochoa, a professor of sociology at the California State University at Los Angeles picks up an intriguing subject, the relationships and interaction between Mexican Americans, for detailed investigation and analysis.Referring to a variety of sources like direct interviews, observations from participating in group discussion sessions, minutes of board meetings of local schools, and other relevant papers, Ochoa presents a vivid and disturbing picture of the relationships that are emerging between established Mexican Americans and the new immigrants from Mexico, who are pouring in, legally and illegally, from across the southern border of the United States in hundreds of thousands every year.Whilst the two communities of Mexican origin do have common historical, cultural, ethnic and religious traditions, their relationships and interaction are characterized by a number of contradictions and insecurities that include sympathy, helpfulness, and cooperati veness, as well as resentment, fear, and mistrust.Apart from emphasizing the role played by women in the construction of communities, Ochoa deals with issues pertaining to the use of Spanish at home and English in the outside world, the formation of identity and the dynamics of group working during the interactions of the two communities in commonly frequented public places in the small and predominantly working class city of La Puente, 20 miles southeast of downtown Los Angeles in Los Angeles County.John Hortonââ¬â¢s book focuses on the small (just 60,000 inhabitants) town of Monterey Park; which in recent years has generated substantial media and researcher interest. At one time Monterey Park was a suburb located some distance east from downtown Los Angeles. Immigration from China, Hong Kong and other Pacific Rim countries that began in the early 1970s and gained momentum thereafter led to the city becoming the first in the United States with a majority of Asian inhabitants.Hor tonââ¬â¢s book is actually one of a duo on the subject, the other being authored by Timothy Fong. The evolution of Monterey Park into an Asian majority city in the United States is important for the social and economic ramifications that arise out of the coming together of people of different races, different ethnic backgrounds and different classes in a nation that is becoming increasingly diverse in terms of cultures, languages, religions and income groups.Horton refuses to see Monterey Park as another Chinatown and views it in terms of a bustling and diverse location that has witnessed the political changes that arose from the interaction of immigrants and earlier residents of Asian, Latino and Anglo American lineage; he uniquely showcases the political battles that started off on the basis of ethnicity and race, which were thereafter gradually abandoned in favor of accord and harmony.The steady evolution of a multicultural, multiracial, and multiethnic society in the United S tates has led to significant demographic shifts and political changes. With the Latina/o population in Los Angeles expected to outstrip the white population by 2 million by 2010, the city is already known as the Chicano capital of the US. Such events have led to the development of complex relationships between the original inhabitants and newcomers and to the emergence of feelings of conflict as well as solidarity between different population segments.Whilst the entry of large numbers of migrants is bound to lead to the development of complex local relationships, the impact of globalization on the modern day economy and the consequent migration of industries and jobs to low wage areas in South America and from other parts of the world have also led to escalation in hostility, resentment and the tendency to lay the blame for difficulties arising out of such events on the influx of immigrants.Ochoa uses a number of research techniques to investigate the evolution of the Mexican immigr ant community in La Puente in the face of white resentment and hostility, the many obstacles and difficulties that characterized their lives in the city and the strange and complex relationships that developed between the incoming Mexican immigrants and the established Mexican Americans who had arrived earlier, put down their roots, brought up their children, and built their homes in the face of white resistance.Her investigations lead to the development of a piquant tale, warm and heartbreaking, and documents events that often go completely unnoticed by members of the majority and older community, for whom the newcomers often represent nothing more than unwelcome intrusions who clutter residential areas, litter streets, strain existing infrastructure, and take away jobs.Ochoa recounts, through a number of personal interviews, the travails of the Mexican community in the face of a dominant white population that felt strongly enough about immigration to enact laws seeking to deny und ocumented Mexicans ââ¬Å"access to public services, such as excluding children from the public school system, another that denied affirmative action in schools and workplaces, and a third that stemmed from the larger English-only movement and aimed to eliminate bilingual educationâ⬠(Ochoa, 2004, 3).Ochoaââ¬â¢s work is unique in the sense that most studies on the Mexican community until now have been quantitative in nature, have focused on demographic and work related issues and have not, like her study, taken cognizance of the impact of the environment and local interaction on the evolution of the Mexican community. Working purely within the confines of La Puente, Ochoa addresses issues that affect the evolution of the Mexican American community and the complex attitudes and behaviors that characterize the relations between Mexican Americans and Mexican immigrant newcomers.Her investigation also throws up the impact of the dominant culture on immigrant cultures and the pro bability of new cultures and new communities becoming assimilated in the culture of the majority community. With most assimilative and integrative methods practiced through local schools, Ochoaââ¬â¢s work focuses strongly on the working of schools and school boards, on the attitudes and impressions of local parents and how control of schooling provides the dominant community with strong weapons to suppress the expression of newer communities, take away from them the language of their forefathers and break their links with their ancestors.Apart from the pernicious effect of schooling on the latent aspirations of incoming communities, Ochoaââ¬â¢s investigation of interaction between Mexican Americans and Mexican immigrants brings out the areas of conflict as well as solidarity and the extent to which the constant flow of immigrants can affect the assimilation process of older and established inhabitants from the same ethnic and geographical background. Immigrant communities from different cultures have to often face resistance to their traditions, language, and customs in their adopted homes from members of the home community.A phenomenon that has repeatedly expressed itself in the past in various settings, it has led to the immigrant community assimilating itself with the culture of the local community, adopting their way of life, language, customs and traditions. The United States has itself played host to impoverished immigrants from Ireland and other countries of Europe like Poland and Germany, who have over decades learnt English, Anglo traditions and customs, conformed to local expectations and become Americans.Assimilation of foreigners is not restricted to the United States and expresses itself in all societies that play host to immigrants. The United Kingdom for example is redrawing immigration procedures that now require all immigrants to take tests on their knowledge of England, English, and English society. Much of this assimilation is carried out at the level of local schools, where school policies are predominantly weighed in favor of maintaining the local language and local culture to the exclusion of alien languages and cultural influences.Ochoa makes the point that with schools being reproductions of the larger surrounding society, their structure, policies, procedures, and regulations, in La Puente, work towards strengthening the established values, attitudes, ideologies and inherent discriminatory attitudes of the American way of life; their socialization process emphasizes the integration of children of immigrants and other colored people by teaching and inculcating values, norms, attitudes and expectations of the dominant class.The emphasis on English to the exclusion of all other languages, including Spanish, is one of the most important tools for the gradual elimination of Mexican identity and the assimilation of children of different communities into the Anglo way of life that characterizes American society. L a Puenteââ¬â¢s investigations also lead to the inescapable conclusion of immigrant communities having to do with poorer school quality and the routing of their children to inferior career paths, conditions that tend to perpetuate existing hierarchical and power structures.Such discomfort, which is supposedly normal in the early years of immigrant arrival in terms of the assimilationist paradigm, (Ochoa, 2004, 21) is expected to gradually lead to a betterment of conditions; the Mexicans are expected to follow in the footsteps of the Irish, Jewish, and Italian communities who came before them and gradually shed their community attributes and adopted the American way of life, i. e. entered into the activities and general life of the dominant community.The assimilationist paradigm further postulates that with immigrant communities expected to become less distinguishable from the dominant community with the passage of generations, such assimilation leads to greater acceptance and less er hostility and a gradual easing of difficult living conditions. Apart from the tactics of assimilation practiced in schools, Ochoa also documents the complex and dichotomous relationships that exist between Mexican Americans and immigrant Mexicans, with the reactions of Mexican Americans moving from feelings of distaste, shame and rejection to cooperation, assistance and solidarity.With the responses of Mexican Americans being shaped by (a) their feelings about California once being part of Mexico and now occupied by Americans, (b) their experiences in La Puente, their adopted homeland, their struggles and the hostility they faced in their efforts to settle down in La Puente (c) their affinity towards their people from Mexico, and (d) their feelings of embarrassment arising out of the backwardness of the new entrants, their reactions are contradictory and, going by the interviews with Mexican immigrants, veer from goodwill and cooperation to rejection and hostility.Much of the neg ative attitudes can presumably be put down to insecurity that could stem from feeling that their acceptance in American society could be adversely affected by the buildup of negative perceptions in the face of continuing influx. Ochoa also documents the struggles the Mexican community has faced and is facing in preserving their language and culture from established institutional and social culture and their need for preservation of their cultural and social identity.Hortonââ¬â¢s book focuses on the emergence of diversity in politics in Monterey Park from one and a half decades (mid 1980s to late 1990s) of interaction between immigrants and native residents. Employing techniques like ethnography, the use of exit polls and interviews, Horton is able to represent the process of change, which encompasses the giving way of established networks of loyalty, the increasing importance of women, minorities and newcomers, and the makeover of identities.Horton examines the municipal election s of 1988, 1990 and 1992 to show that voters made their election choices in the first 2 elections mostly on the basis of ethnicity. By 1992 feelings of ethnic solidarity appeared to have diluted significantly and voting patterns did not appear to move along ethnic lines.Horton furthermore also investigates areas other than those concerning politics like civic organizations and social events to assess the results of interaction between the cityââ¬â¢s multi-ethnic residents, and seeks to show that whilst ethnicity was an important political force, it was in a state of fluidity and was mined and modified for political advantage.Elaborating on the divisive and essentially racist approach of the Slow-Growth and the Official-English movements, (Horton, 1997, 121) Horton also points out the importance of class stating that integration at Monterey Park was furthered because both native inhabitants and immigrants belonged to the middle class. The middle class resources of the newcomers an d the middle class status of the established inhabitants helped in reducing differences between the two groups. This point is extremely valid; it reinforces the force of class as a divisive factor in society and its power to overcome differences in culture, traditions and ethnicity.Based upon a wide range of data that comprised of reviews of newspapers, exit polls, interviews and eyewitness accounts, Horton compares the issues of ethnicity, immigration and race in Monterey Park with larger regional, national, and global contexts. Opposing the view that that cultural diversity will lead to disunity among American people, Horton makes the point that diversity does not inescapably lead to lasting competition and conflict (Horton, 1997, 182) and that moreover the politics of diversity based on alliances between different ethnic groups can bring about unity and harmony.His effort is important for the analysis that interethnic politics lead to the redefinition of ethnic identities. A comm unity is far more than a collection of individual humans with some common bonds or purposes, such groups being more appropriately described as associations. Communities develop mores and are characterized by a sense of self identity that comes about from a common and shared past as well as a collective vision of the future, an identification with the concept of ââ¬Å"usâ⬠and ââ¬Å"themâ⬠, and finally of collective thought and attitudes, (features of community characteristics that are brought out very clearly both by Ochoa and Horton).Again communities need individuals to be integrated by principles, be active, and participate strongly in the pursuit of its interests. Communities, experts say, are united by an identifying principle, which represents the value, the ideal, and the good that the community revolves around for its sustained survival, and shapes the processes for assessing such principle.With the establishment of the values and principles and the organization of the community requiring its members to participate in such processes, interaction between community members is dependent upon communication, an essential feature of community life that is destroyed through negation of the use of ethnic languages by assimilative processes. Communities require communicating to grow and consolidate. With humans living in communities by virtue of the things they share and possess, ideal communities are restricted in size and distinguished by strong communication between its members.Globalization, migration, and assimilation of traits of other cultures obviously work against the strengthening of communication bonds between community members and affect its furtherance. The subject of globalization and its repercussions have come to the vanguard of socio-political debate and discussion, there being a growing concern that globalization, through its various manifestations, is wiping out communities and cultures and creating an ugly similarity all over the world.Events like the protests against the WTO in Seattle during 1999, the objection to the entry of McDonaldââ¬â¢s in various parts of the world and other insurrections, suggest that the concept of a unified world is not just difficult but also unwanted by many peoples. It however needs to be realized that the personal and cultural impact that globalization is having all over the world is as important as its economic impact. The creation of a global society actually needs diversity in its constituents, the diversity in a society adding to its novelty and, hopefully, to its ability to be flexible.The integrating principle of a global society should not just reject sameness but should try to represent the views of all those involved in its creation and maintenance There is an increasing feeling that globalization can lead to the destruction of a myriad ethnic cultures in favor of one common culture, which most people feel will be predominantly Euro-American, considering the soft and hard powers of the western nations and their domination of global media.In both La Puente and Monterey Park, the cultures of ethnic communities have been subjected to a fierce assault by the dominant culture, much of which is played out in schools and by the imposition of the English language. The all pervasive effect of American advertising and television programs is also seen as a strong culturally invasive force, not just with immigrant communities in the US but all over the world; the concern about loss of cultural identity and local uniqueness is substantial and is caused by the perception of the imposition of cultural hegemony through all possible means.With globalization impacting the world at all levels, society, community, and individual, it is not difficult to foresee that the assimilation of individual cultures and unique community traits into the folds of the dominant community can have a negative impact upon community life. It however remains a fact that the homogen ization of the world, as also of different communities in the United States, is happening at a fast clip, a phenomenon that is adversely affecting the independence, growth and sustenance of a myriad communities. A number of reasons are behind this decline in community life.With globalization involving travel and migration of labor forces in large volumes from areas of deprivation and excess labor availability to those deficient in workforce and willing to pay for the same, it is become progressively difficult for communities to retain their distinguishing characteristics in the new areas that some of their members decide to make their homes in. Whilst increases in communication technology and cheaper air travel are making communication cheap and easy between people in different areas, the absence of direct face to face communication that existed in the past is bound to affect the integrity of community life.Limited communication will not allow for the development of relationships to levels that are needed for the continuance of communities. Apart from the deterioration in 121 relationships, community spirits are also hurt by cultures of consumption, market cultures and the cultures of dominant communities, all of which lead community members, especially those who are young to conform to what they feel to be the most popular, acceptable and esteemed culture. Market cultures affect community life adversely, leading to the dominance of commodification and the decline of neighborhoods, communities and common links of history and tradition.The adoption of the cultural mores and ways of life of the dominant community by immigrant communities is, in many cases, as highlighted by Ochoa, due to need for increasing the self esteem and self worth of members of immigrant communities. Such feelings in the minds of new immigrants are moreover reinforced by seeing people of the same community, who had come earlier, having already adopted the culture of sameness, and conseque ntly lead to greater assimilation with dominant communities and submersion of individual community traits.Homogenization of individuals into persons with similar behavioral and cultural norms arises from (a) environmental forces that do not appreciate and do not tolerate any deviation from accepted norms and (b) the erroneous notion that social or national unity requires all individuals to follow the same culture; much like the concept of organizational culture in the private sector. A nation or a society is however significantly different from a private sector corporation and such notions lead to the creation of utmost confusion over concepts of homogeneity and unity.Strong unity, most policymakers and intellectuals assert, comes from the affirmation of diversity in the context of similar objectives. Homogeneity in fact leads to dogma, intolerance, prejudice, and divisiveness and works against the concept of unity and effective progress towards common goals. Diversity has time and again been shown to be associated with the successful working and goal attainment of most groups of people.Communities and larger societies thrive on diversity and the underlying objective for the achievement and establishment of a beneficial structure, concepts and ideas that cannot progress in the absence of tolerance for other ideas and perspectives. The necessity of changing with the times is critical for all communities and larger societies. Globalization is also steadily eliminating the sense of responsibility necessary for the growth, purpose and consolidation of community life, with most community affairs being decided by state or national governmental bodies, and even by large corporate organizations.All this as well as the process of assimilation is leading to the steady deterioration of community life and the construction of associations that are characterized by sameness to the exclusion of oneness in the reinforcing presence of diversity. Lack of diversity, tolerance, a nd communication, leads to the stifling of communities. In actual fact, the concept of a truly global society allows communities to grow and flourish; it takes strength and sustenance from their various inputs and features, even as it strives for the achievement of common and not selective good.Such a society will work optimally only after the striking of a proper balance between the needs of globalization and the dominant and minority communities in areas of political, social and economic activity. Whilst globalization does not appear to be a reversible phenomenon, actions need to be taken to ensure that it is not allowed to destroy the notion of community. Both the studies, by Ochoa and Horton, reveal that whilst immigrant communities come under enormous pressure in early years, such strains disappear with the progress of assimilation.Although most community members show mixed approaches to the process of assimilation, resenting the taking away of the characteristic features of th eir life and at the same time wishing to be held in esteem by members of the dominant host community, the preservation of communities depends greatly upon the tolerance and openness of establishment members and the extent to which they are ready to respect the uniqueness of newcomers in their midst.Assimilation can actually instead of leading to unity result in a false sense of sameness, and such societies, which press for the establishment of sameness rather than diversity, can lead to the suppression of growth and sustenance of communities. Conclusion The continuance of communities in a fast globalizing world, as is evidenced from the foregoing discussion, depends to a large extent upon the tolerance and open-mindedness of dominant communities.Whilst most communities are formed over the ages and are by nature extremely resilient, excessive fragmentation, migration and exposure to more politically and economically powerful cultures that are furthermore negatively disposed towards a lien communities can put such communities under immense strain and lead to irreversible changes.Horton makes the point that modern day society, whilst containing elements of dogma and intolerance, are by nature receptive to the concept of multi ethnic structures; they are open to being shaped by and responding to external influences, and to the creation of freer and more vibrant social structures. The concept of a globalized world allows communities to retain their distinguishing and reinforcing features, even while it strives for the betterment of the common good.The successful progression of such social structures work towards the advantage and benefit of the many communities that sustain its diversity and multifaceted nature and it becomes the responsibility of all individuals to ensure that diversity is not sacrificed at the altar of sameness. Communities are critical to the successful progression of human society; they facilitate the establishment and sustenance of bonds betwee n humans at elemental levels, lead to joint and cooperative action for the betterment of society and to the continuation of different identities and cultures that have grown over centuries.Such features of diverse and multiethnic societies need to be valued and not extinguished by narrow and insecure parochialism and the desire to create a globally similar society. Unthinking efforts to assimilate separate cultures and extinguish their unique characteristics in favor of the establishment of uniformity can lead to nothing but the detriment of globalization efforts and society needs to be ever vigilant against such regressive tendencies.Recognizing the impact of globalization on communities and making of concerted efforts to preserve them is an imperative for the establishment of a truly globalized society and should be a priority of leading world societies. Globalization need not lead to the decline of community. Shifting of short sighted perspectives will help in the preservation, s ustenance and growth of unique communities and to the diversity and strength of a truly globalized society. References Ochoa, G.L, (2004), Becoming Neighbors in a Mexican American Community: Power, Conflict, and Solidarity, University of Texas Press Horton, J, (1997), The Politics of Diversity: Immigration, Resistance, and Change in Monterey Park, California, Temple University Press
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