Marketing your own arts event or project Essay Example | Topics and Well Written Essays - 1250 words

Marketing your own arts event or project - Essay Example In an argument by Bose (2010) the product, promotion, place and price analysis is mandatory. From this information, the marketing plan develops insights on the exact approach to the market in regards to selling the strategy. In terms of marketing a musical event, the four Ps of marketing would provide the target market with the accurate information to the product, the place to which the concert would be held, promotional approaches to be used and the price of tickets. The product in this regard is the music concert. The product in this place is a norm in this market (Kerin, 2012). For this reason, the main act would be accompanied by opening acts from already established artist. The opening acts should have the maximum preference of the target market. The event target teenagers and young adults. For this reason, the opening acts should have at least a minimum of 3-Year dominance in the music industry. To increase the relevance of the product, the main act should provide an analysis on what the audience may expect during the concert. The event main product is selling to the industry a new artist. The music industry is highly trendy considering the numerous shifts in market preferences. For this reason, the use of online modes of promotional would be appropriate. The event would use mega social sites for the promotion of the event. Specifically, the main and opening acts would use their social networks handles to increase the quantity of information provided to the market. The use of the conventional media would also be appropriate. This is based on that the approach offers a wider market reach. Evenson (2011) asserts that the success of promotional strategies is based on how well it achieves the objective of the product. In this case, the objective of the product is to provide a sold out event. The price of the event is directly