Business report based on the a given case study. Highland Limited Essay

Business report based on the a given case study. subalpine Limited - Essay ExampleFrank in order to repay the add had to sell of his centre at Shiel Bridge. Frank Rose took help from his wife Fiona and Andrew Robertson who were willing to put in funds and thereafter Fiona and Andrew took over the running of the business. Frank Rose concentrated more on the outdoor(a) Centre while Fiona looked after the accounts and Andrew became the Managing Director. The business operated from small cottage. The company moved into a new pickle in April 2008 and one of the main customers of Highland Limited, Weirs of Glasgow made the company big enough to bilk vi adequate to(p). The relationships between the staff were informal. But steadily the employment increased post November 2008. The company did not construct enough resources to meet the demands of the market and thus the company did not make any attempt to pass new customs. Approaches to retailers were discouraged as Andrew Robertson b elieved that until they had the capacity to satisfy the demands of the market it would not be profitable to go to the retailers. The company faced a twist when it had started operating with Stoner garment, a brand of western oil colour Limited. The company was eager to supply waterproof and protective clothing to the lucrative market of about 2000 workers. This provided Highland Limited with an advantage as being a local supplier the company would be able to produce jackets according to the demands and deliver at a minimal time. Therefore Highland Limited unneurotic with Stoner Garments decided to design jackets which would be acceptable to Western Oil in terms of both(prenominal) quality and price. Therefore by providing garments to the Western Oil the company was able to achieve success and the healthy framework adopted by the company was applying the norms and regulation. Highland Limited was a company in which doctrine and raison detre mattered a great deal. The company real ised that although the company objectives was to maximise the profits there were in addition secondary objectives which the company also wished to pursue. The objectives were embodied in the companys philosophy but never written down. There was difference in the way people saw the philosophy. Thus the factors that the organisation need to consider in reviewing its mission statement, goals and business plans for the future is firstly the company needs to develop a mission statement, a mission statement is only the starting point of the organisation. Next task is to severalise a set of goals which would accomplish the organisations missions. The company needs to establish one year plan, three year and five year plan for expanding its market share in the market. Thus to achieve the goals the company catch to develop short term objectives