Management 497 Assignment Week 2

Audit Exercise Paper Two scholarly person Name MGT/497 Strategic Technology Planning for Organizations Professor Name January 16, 2012 intro re handation This paper leave behind refer to two scrutinise exercises from Chapter three and Chapter quaternity of the textbook. The first one go out refer to guide for harvest-festival, competitive response, train of novelty of the inception, factor that could block the good outcome of an innovation, and other factors. The arcsecond audit exercise will involve the assimilation of a checklist for innovation with respect to the considered organization. It will also determine the readiness of the organization to devour an innovation dodging.The nutrition confederacy chosen for these audit exercises is apple. Everyone has heard rough this familiarity and knows that the products of it ar very important in our lives. According to orchard apple tree Inc. (2012), they mission statement says that they design Macs, the best person al com swaners in the world and they sensation the digital music revolution with their iPods and iTunes online stores. The mission statement also says that the lodge has reinvented the mobile phone with their revolutionary iPhone and that they define the future of mobile media and compute devices with the iPad.The goal of this company is to stick the best mobile product from their phone. dream up what Steve Jobs said when people asked him close to the purpose of this company. He said that the company will try and decl ar oneself with their mobile phone what the people necessity and not what they wishing. Audit Exercise Chapter 3 This audit exercise will address strike for the product or products of apple, factors doable to block the advantage of an innovation, their standards, competitive response, the level of novelty of the innovation, as well as other factors.White and Bruton (2011) move over the following factors to determine the value of an option favorability of demand for products, factors to speed word meaning, factors to block the success of an innovation, the chances of strong competitive response, the likelihood that the possible competitive advantages are sustained, factors inside the company that allow setting standards, the cost to commercialize, the resources available to commercialize, the level of novelty that is captured by the innovation, development costs, certain opportunities that could be advantageous, and possible areas where damage might occur.In dealing with all these factors, we will refer to the iPhone, the innovation that took Apple on its highest peaks of success. First we refer to the demand for this product. Ever since it was released to the public this product has been no function but a success. The earlier prototype that went on sale in June, 2007 blew up the grocery store. According to Vogelstein (2008), psychoanalyst were speculating that customers would snap up most three million units by the curio of 200 7, making from this phone, the fastest-selling smartphone in the history.It was the like story with the following generations of the smartphone and the demand was higher(prenominal) even though they had their first antecedentful competitor by the eat up of 2008 when Android came to life with they G1 smartphone. In order to speed up the adoption of this product the company necessarily to fool sure that they keep their prize standards as they are now. first appearance could be blocked if Apple makes geomorphologic changes inside the company or if the key employees in this position want to leave the company. Apple has received a big hit when the face of this company left us.Steve Jobs was the brain behind all the innovation at Apple and people will remember him a lot of geezerhood from now. Their direct contest is the Android operating systems with all the smartphone adopting it. Android is a powerful competitor which has gain a lot from the market of the smartphone and as it currently is, Googles Android has a higher portion of the market in this area compared to Apple. To sustain a competitive advantage, Apple needs to keep present and offer quality to their dedicated customers.When it comes to costs of commercialization, the company does well enough because the prices of producing the product are small compared to the prices at which the product is sold in the market. It seems that Google with their Android OS is a little in front of Apple with respect to technological advancement this is why Apple need to direct some of their costs to research and development to keep up or become better than their competitor. They could leverage opportunities by being able to watch their devoted customers and offer to them discounts or special promotions for the products.This would make other potential customers. The potential damage may occur if Apple is not able to stay in the competition or cannot innovate they are threatened if Googles Android is advancing prompt and faster because people like to stay in touch with the technology and would claim the best product in the market. Audit Exercise Chapter 4 This audit exercise from the end of chapter four requires analyzing a figure which contains a checklist for modern organizations to consider.The interviews at hand refer to ways of using the checklist in find a companys readiness to implement a system that would be innovative. It requires identifying at least a major area to be examined and addressing important considerations from this area. Figure 4. 7 is divided into four categories. It talks about vision, leadership, processes, and resources. We would refer to all of them in consideration to the company Apple. This time the chosen product will be the iPad. The comparable way Apple was cagy by bringing the iPhone to the world, the said(prenominal) way was the story about the Ipad.It was the same brain behind this product as well. The iPad was the first tablet pc in the world. P eople have seen the concept only in acquirement fiction movies and they were very thrilled when the product came out to the market. It had the same success, the same higher demand as the iPhone did. Now, referring to the vision category and to the first question which asks whether or not the team (or the company here) has a absolvedly joint vision, mission, or set of objectives, it has to be noted that Apple has it all clear up, even though things have declined a bit when Steve Jobs died.However, all the employees in the company need to share the same vision so that they could put all their efforts in continuously creating the same quality products as they did so far. However, not everyone participated in creating the vision because this would be a tough thing to do. The vision came from Steve Jobs and it was shared progressively with all the important players from this company. The vision was to offer the people what they need most and not what they want.This is attainable howev er, it is attainable with a higher price because the company needs to invest time and resources in research and development to spot the necessities of the client and to try to satisfy them. When it comes to leadership, Steve Jobs is the foretell that perfectly connects to this term. According to Miami University (2007) leadership is the reciprocal process of mobilizing by individuals with specialized values and motives, various politic, economic, and other resources in an environment of conflict and competition, to be able to realize goals independently or mutually held by two the followers and the leaders.It may be a complex definition, but it has the power to point out all the important aspects of this discipline. The textbook asks Is excellence of primaeval importance to the team? The answer in the context of Apple is yes because they are reaching their purposes through excellence, hard work, and a lot of skill. All the employees in this company are committed to fulfill the same vision and the present leader Tim Cook has the purpose of taking forward the words of Steve Jobs and make headway open idea exchanges.The next category from the checklist for innovation strategy is about processes. At Apple probably not all the employees participate in decision making because this would not be appropriate. Imagine how would be to give a worker in assembly the power to make decisions about marketing strategies for the company. It would surely not be appropriate. However, all the employees are invite to share their ideas and make recommendations to improve processes or products. They are even rewarded if their propositions are efficient. There is a climate of trust inside this company and it is mportant to maintain it because without good relationships, without communication, there will be conflicts, which lead to inefficiency and to lower productivity. When it comes to resources, Apple has a good way of managing them. Not only they try to make their quality pr oducts with a lower consumption of resources and money, but they have the guess to charge more for their products in comparison with other companies in the same sectors. They are successful however, this may not be the best strategy on the long-term. They should considering lowering a bit the prices this would most likely increases their sales. terminus Apple is a market leader and it represents a business put to other companies. Its position offers the company the ability to innovate, invest extensively in research and try to be better than it self. The company has been around for a while now, so they know how to do business efficiently. However, recent competition has absorbed some of its market. This should not be seen as a pernicious thing in the company but as a motive, as a spark to make the company constantly innovate and make the world a better place with their products. References Apple Inc. (2012).Apple merged Information. Retrieved from http//investor. apple. com/faq. cfm? FaqSetID=6 Miami University (2007). What is Leadership? Retrieved from http//www. units. muohio. edu/saf/leadership/students/whatisleadership. html Vogelstein, F. (2008). The Untold Story How the iPhone Blew Up the Wireless Industry. Retrieved from http//www. wired. com/gadgets/wireless/magazine/16-02/ff_iphone? currentPage=all White, M. A, & Bruton, G. D. (2011). The Management of Technology & Innovation A Strategic Approach (2nd Ed. ). Mason, OH South-Western/Cengage Learning.