Business Communications Essay

* interim deadlines may be set by individual tutors * You must subscribe to at least one of the two presentations referred to below in Tasks 2 and 6. It is expected that the presentations will take place the week beginning twenty-first January.A summary of the Assessment and range CriteriaIn order to overturn this unit, the evidence that the learner presents for assessment needs to demonstrate that they can ensure all the learning outcomes for the unit. The assessment criteria for a pass grade suck up the level of chance onment required to pass this unit. Summary of the Edexcel Assessment and Grading CriteriaTo achieve a pass grade the evidence must exhibition that the learner is able to To achieve a merit the evidence must show that, in addition to the pass criteria, the learner is able to To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to P1 Explain diametrical types of product line culture their sources and purpose. M1 Analyse the content of P1 D1 Evaluate the stamp downness of pipeline instruction employmentd to make strategic decisions. P2 Present complex inherent duty breeding using three diametrical methods M2 Expand on P5 and offer an digest of the legal and honourable issues D2 Evaluate the effectiveness of business information and its communication as key contributors to the success of an judicature, using examples to expand your points.Unit 4 Business Communications learning outcomes-1. Understand contrasting types of business information2. Be able to present business information effectively3. Understand the issues and constraints in relation to the use of business information in organisations4. Know how to communicate business information using appropriate methods.AssignmentTask 1 Scenario You have applied for a line of products in marketing communications working for Next plc (or an separate organisation of your choice). Prepare a paper entitled, A n explanation, summary and paygrade of different types of information sources and purpose. (P1, M1, D1). Please note that if you are aiming for a pass, you only need to pull through an explanation. If you are aiming for the merit you need to offer a detailed analysis and for a distinction you will need to demonstrate that you have evaluated your analysis e.g. look at the advantages and disadvantages of using various types of information sources. Task 2ScenarioYou have been successful in your interview and you have been offered the personal line of credit of assistance marketing communications advisor. operative with another member of the team, your first job is to prepare and deliver a 10 minute presentation on the subject of marketing research. This is to take place the week beginning the twenty-first January. Continuing to work with your partner, prepare a account report for your supervisor, Jayne Koweleski, explaining the splendor of competitor analysis, and design a pres s release for the general public, making known them of the benefits of on-line shopping with Next. (P2)Task 3In a memorandum report to your supervisor write up an evaluation examining advantages and disadvantages of various types of business communications, in helping an organisation to improve its performance and be successful. handling a variety of examples to support your evaluation (D2).Task 4Working with someone else in your marketing communications team, produce two different examples of corporate communications. One must be an advertisement for the press and the other a story board for a TV advertisement. This could be for coterminous plc or an organisation of your choice (P3).Task 5Prepare an evaluation of two different types of external business communication. One could be a TV advert and another could be a press release. study the communication methods and assess their strengths and weaknesses. In the conclusion of your evaluation suggest ship canal in which the differ ent forms of communication could be improved (P4).Task 6Working with another member of the team, prepare and deliver a 10 minute presentation, the week beginning 21st January, entitled, Understanding the legal, ethical and useable aspects of using business information. In your presentation include name and address to the Data Protection Act 1998, Freedom of Information Act 2000, The computing device Misuse Act 1990, backing up stored information, security of information, health and resort and organisational policies. (P5, P6).Task 7Write an essay entitled, An analysis of legal and ethical issues facing modern business. (M2)Task 8Prepare a develop session for your colleagues on how to effectively communicate business information. Include in the session understanding the audience (e.g. gender, expected attentiveness), the use of body language, verbal communication, listening, formal and informal communications (e.g. Meetings) written communication (memorandum), visual (e.g. the u se of flow charts, graphs and pictures) electronic communications (e.g. e-mail) (P7).